Another year is near to sum up and a brand new year is knockin’ at the door. And like all other things and areas, marketing also gets some new strategies and practices. The digital marketing field is so volatile and ever changing and as a marketer, we need to keep up the pace with it.…
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Not testing email will result in reduced click rates, wrong information, broken links, and/or spoiled content style resulting in damage to the company brand. According to Email on Acid “Many marketers do ad-hoc testing on just a couple clients or devices. Maybe they pop off a quick test to their Outlook.com account and their iPhone, and…
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Marketing automation and CRM systems can act as central collection points for the myriad of systems sometimes found in a B2B marketing organization. This point was made explicit in a recent interview of Meagen Eisenberg, CMO for unicorn startup MongoDB. Speaking about the 28 different platforms MongoDB uses to track data and monitor traffic, Ms. Eisenberg said: “Eloqua is…
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This week millions will be grateful for their many blessings. Everyone at RightWave is thankful for its new offices in Noida and San Jose. Productivity will be even higher in these spacious quarters. The company is thrilled to have expertise in Digital Marketing, the most sought-after marketing skill (1) (2). Not only does this knowledge…
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Marketo, the largest player in the Marketing Automation industry, has been creating major buzz in the past few weeks. From acquisition by Adobe, to introducing some of the most innovative product features with the Fall Release, Marketo continues to lead the market in terms of customer acquisition and overall market share through its innovation. A…
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At the expansive Oracle OpenWord Conference currently in progress in San Francisco, business-to-business (B2B) marketers are learning about the Oracle Data Cloud (ODC) small and medium businesses (SMB) solution launched this week. ODC SMB provides marketers with self-service syndicated and custom SMB audiences. More than 100 million contacts in 1.5 million companies can be accessed based…
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Attention Marketers – Marketo extends the last date for implementing change in Data Retention Policy to September 30, 2018 Earlier this year, Marketo released a notification regarding the change in the Data Retention Policy that came into effect on August 16, 2018. Understanding the dynamics of this change and its wide impact, Marketo is providing…
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Browser with 61% market share leads the way; Firefox will follow Google is modifying the Chrome browser to mark the the tab of all HTTP sites Not Secure. This change has been scheduled for Chrome Release 68 due out today: July 24, 2018. For example, a Chrome tab for the United Nations site appears on Chrome Version…
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Beginning August 15, 2018, Marketo will implement an updated Activities Data Retention Policy. This new data retention policy will result in faster processing of Smart Lists, Lead Scoring, and many other activities to each customer depending on the user’s profile and usage. Current data retention policy The Default retention settings are the most current settings…
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On Wednesday, May 9th 2018, RightWave announced its upcoming webinar for B2B Marketers on successful adoption of Account-Based Marketing (ABM). This informative webinar will take place on Tuesday, May 15th 2018 at 10am PT / 1pm ET where RightWave’s CEO, Anurag Khemka, an industry veteran and a pioneer in Marketing Automation talks about different strategies…
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