Data Quality Governance benefits both B2B Marketing and B2B Sales. In only 45 minutes, marketers and sales professionals can learn about the disadvantages of databases with out-of-date, duplicated, and inaccurate information about prospects and customers. These can include severe legal penalties in several states and countries if privacy is invaded or unwanted communications sent. More importantly, B2B organizations can boost business development productivity by one-time and on-going initiatives to create robust, well-populated databases with accurate and complete information about accounts (companies) and the critical personnel at those accounts. RightWave’s decades of experience in B2B marketing informs an outstanding webinar available on demand. To gain access to the webinar visit https://rightwave.com/rwi/webinars/
