“How can I make marketing automation easier for marketing?” – Anurag Khemka, RightWave, CEO. This probing question was instrumental in the launch of RightWave, Inc., and twenty years later, RightWave is a leader in B2B Marketing Operations & Marketing Automation services. RightWave is delighted to announce the recent release of the Entrepreneur’s Journey video, an…
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At RightWave, we’re passionate about helping companies leverage technology to streamline their marketing operations and improve efficiency. But as the recent case of Air Canada and its chatbot demonstrates, even the best-intentioned technology can backfire spectacularly. Let’s delve into the details and extract valuable lessons for marketing operations professionals. The Case: Chatbot Misinformation Leads to…
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In today’s competitive landscape, mere lead qualification efficiency isn’t enough. We need to shift towards predictive lead qualification, using data not just to identify promising leads, but to anticipate their behavior and tailor engagement accordingly. This is where Data Quality Governance (DQG) truly shines. From Accuracy to Insight: While the blog rightly emphasizes DQG’s role…
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As 2024 unfolds, B2B SaaS companies are looking for ways to squeeze the most value out of their marketing automation platforms. Marketo Engage, a leading contender in the space, continues to evolve with exciting new features, enhancements, and future prospects. But navigating these updates can be tricky, especially for busy marketing and data operations teams.…
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Last Tuesday, RightWave announced the release of RightData Normalizer (RDN), a cloud-based product. RightData Normalizer provides a cutting-edge solution for businesses seeking Data Quality Governance for marketing and sales data by producing real-time data enhancement and seamless integration with CRM and marketing automation tools. An outstanding characteristic of RDN lies in its capacity for users…
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In the evolving landscape of email marketing, staying abreast of the latest changes in spam prevention techniques is crucial for marketers to maintain optimal deliverability. Starting February 2024, Google is set to reinforce its spam prevention measures for Gmail, with Yahoo following suit. This blog post delves into the specifics of these changes and offers…
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In the ever-evolving landscape of digital marketing, the role of marketing operations teams has become increasingly critical. These teams are tasked with streamlining processes, optimizing workflows, and ensuring that marketing efforts are not only effective but also efficient. One often overlooked but essential element that can significantly impact the productivity of marketing operations teams is…
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In today’s dynamic digital environment, email marketing continues to be a robust tool for businesses to establish meaningful connections with their audiences. Yet, the continuously changing world of spam filters can be quite a puzzle for marketers. Ensuring that emails steer clear of that dreaded spam folder is vital to guarantee that meticulously crafted messages…
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Value propositions should win the day. That myth pervades B2B marketing. The messages — written, spoken, or imaged — aim to show the benefits of the company’s products, either goods or services. Alas, while humans are rational, they also act using other human traits in addition to reason. Behavioral Science delves into the entire decision-making…
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Heads up B2B Digital marketers! Legislators around the world are rushing to protect both consumers and business people from loss of privacy. The recent Adequacy decision by the European Union (EU) endorses a framework that keeps European’s data private, even from government agencies. The EU-U.S. Data Privacy Framework (DPF) was created in cooperation by the…
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