Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various…
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Business-to-Business (B2B) digital marketers are essential to business marketing strategy for promoting lead generation and reaching new audiences. A company’s digital presence is significant as it heightens brand awareness and increases the reach to the target audience. An advantage of using digital marketers is building brand awareness by using social media and other campaigns that…
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Renewals and Referrals result from inter-department collaboration between marketing and customer service for positive end-to-end customer experiences. Much has been said and written about the Marketing/Sales relationship; the Marketing/Service relationship is equally important. The partnership between marketing and customer service increases the continuity of information to customers while boosting the services’ integrity. This strengthens trust…
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Operational Emails (sometimes called Transactional Emails) are used to share critical, relevant information with current customers. Recipients who opted out from receiving marketing messages can still receive operational emails as long as there is a legitimate interest in sharing the content. Therefore, marketers should use caution when developing content because including marketing messaging in an…
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As marketers managing brands and knowing when to use a drip or nurture email campaign can be a complex decision. Understanding the campaign goal and what the audience looks for is essential. If the strategy is to send emails regardless of the recipient’s interaction, then use a drip campaign. If the preference, though, is to…
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As marketing organizations respond to the changing environment, B2B companies must adapt quickly. Results-oriented marketing continues to be challenging as top influencers are more engaged in the decision-making, and as prospective buyers develop more insights, the market’s expectations continue to rise. With every marketing dollar buying less in this time of inflation and difficulties in…
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RightWave CEO Anurag Khemka is extraordinarily proud of this achievement. He stated, “The certifications provide external confirmation of the high standards of quality and information security that RightWave has always pursued. Our customers expect and deserve the highest quality of consistent and dependable services along with rigorous safeguards of their information. ISO 9001 and ISO…
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RightWave CEO Anurag Khemka was interviewed when RightWave was selected by DotCom Magazine to be on its annual Impact Company of the Year List. This award celebrates the most important segment of the economy, America’s privately-owned companies whose Founders, CEOs and amazing team members are making an important impact in the economy. Listen to the interview on Spotify…
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The Marketing Stack must serve the business needs. Dozens of platforms and hundreds of applications are available. Each costs time to install, implement, and integrate. Many also cost money, some extravagant amounts. While it is tempting to try the latest cool tool, B2B marketers must consider these downsides. Ultimately, the tool must allow, actually more…
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Starting February 1, 2022, SFDC Users must confirm logins from a second device or via a workaround such as a list of codes. This will apply to all Salesforce and Salesforce Partner solutions. Given the ubiquitous use of these products, millions of users around the world will be affected. Although the impact of this preventive…
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