DotCom Magazine today announced that RightWave has been selected to join its annual Impact Company of The Year List for 2021. In addition, Andy Jacob, CEO of DotCom Magazine, interviewed RightWave CEO Anurag Khemka. Listen to the Spotify podcast of the interview or watch the video interview on DotCom Magazine.
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ISO 9001:2015 and ISO/IEC 27001:2013 signify successful audits for RightWave’s Quality Management System (QMS) and its Information Management System (IMS). The latter has a strong emphasis on information security. The public announcement of these awards is available at https://www.prlog.org/12878075-rightwave-inc-awarded-iso-90012015-and-isoiec-270012013-certifications.pdf
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Some innovations caused by the pandemic were remarkably effective for B2B marketers. These resourceful people thought outside the box to reach out to current and prospective customers. Many traditional means, particularly in-person events, were impossible. The good news is that those events were very costly so funds were freed up for other initiatives. Massive online…
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A global Gmail issue caused emails sent to valid Gmail email addresses incorrectly to bounce as invalid email addresses by Gmail servers. A catastrophic Gmail failure caused emails sent to Gmail to permanently fail and bounce. This was a global issue, and it affects all email service providers trying to send email to Gmail, not…
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B2B digital marketing maximizes returns in 2021. It is perfect for marketing departments who seek to optimize their marketing efforts while working remotely. It allows for marketing to be conducted in a simple digital format that expands companies’ marketing capabilities, while reaching their target audience through their campaigns [1]. One example of digital marketing is…
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Report, dashboard, and Tableau integration improvements, supported browser updates, and changes in security and identity will have greater impact on B2B marketing organizations than many of the new features lauded by various analysts (1), (2), (3). An exception is Rakesh Gupta writing for Automation Champion. He cited two of these three important developments (4). Report,…
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Nowadays the market changes in a spontaneous way. Customers’ interests change with time as the world is introduced to new technologies. It is a challenging situation for the leading companies to stay in the market and keep a good relationship with customers. The artificial neural network is one of the most effective solutions to play and…
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Human-made and natural borders of continents, countries, and corporations are no longer barriers. On the negative side, a tiny virus covers the globe in a few weeks while local natural disasters and political turmoil disrupt supply chains and financial markets worldwide. On the positive side, corporations and universities exchange ideas, information, and personnel while engaging…
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Marketo Certified Expert (MCE) awards and Adobe and Marketo Silver partnerships were recently released to the press and other media. Congratulations are due to the RightWave employees who now have MCE status, a formal recognition of their Marketo skills. RightWave customers benefit not only from Marketo expertise but from skill in many areas of B2B Digital Marketing…
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Data come from many sources in the marketing database and not always in the optimal state. As there could be some process running like Lead routing and if the incoming data is not in the optimal state or may be missing mandatory fields, that lead might not become part of it. Bad practices of data…
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