Nowadays the market changes in a spontaneous way. Customers’ interests change with time as the world is introduced to new technologies. It is a challenging situation for the leading companies to stay in the market and keep a good relationship with customers. The artificial neural network is one of the most effective solutions to play and…
Read article
Human-made and natural borders of continents, countries, and corporations are no longer barriers. On the negative side, a tiny virus covers the globe in a few weeks while local natural disasters and political turmoil disrupt supply chains and financial markets worldwide. On the positive side, corporations and universities exchange ideas, information, and personnel while engaging…
Read article
Marketo Certified Expert (MCE) awards and Adobe and Marketo Silver partnerships were recently released to the press and other media. Congratulations are due to the RightWave employees who now have MCE status, a formal recognition of their Marketo skills. RightWave customers benefit not only from Marketo expertise but from skill in many areas of B2B Digital Marketing…
Read article
Data come from many sources in the marketing database and not always in the optimal state. As there could be some process running like Lead routing and if the incoming data is not in the optimal state or may be missing mandatory fields, that lead might not become part of it. Bad practices of data…
Read article
Hey folks! In this unprecedented time Salesforce hasn’t forgotten to update the CRM instance to take it to a next level of awesomeness. Winter is coming; hence Salesforce is preparing for the winter update. In each update Salesforce is getting more powerful for CRM management by taking the problems and solving it for its customer.…
Read article
To effectively utilize today’s technologies to reach and influence potential customers, a marketing organization needs resources who have both digital marketing and project management skills. However, such dual-skilled individuals are rare. Therefore, one of the following is required: A digital marketer must learn to manage projects. A project manager must master digital marketing. Both a…
Read article
Marketo and other systems provide options for determining the most effective marketing content. Companies can use a multitude of tools, including A/B testing and Champion/Challenger testing, to optimize such content. During A/B testing, a company tests two different versions of a product, which often consist of emails or web pages, to see which one has…
Read article
90 days will be Marketo’s new retention period starting Tuesday September 1, 2020. Marketo will retain sent and delivered email data for that period of time, a reduction from the 25-month standard retention and 37-month extended retention. This change only applies to Smart Lists. There is no impact on Analytics, Dashboards, or Reports. Also, Date Opened…
Read article Insights include the ratio of Marketing staff to Marketing Operations staff, top responsibilities, primary metrics, key challenges, and the impact of the COVID-19 pandemic. This 2020 study of Business-to-Business Marketing Operations executives and managers includes a bonus section that highlights areas in which Marketing Operations can facilitate alignment and collaboration between Marketing and Sales. Marketers, sales personnel,…
Read article
Salesforce is one of the most secure and safe tools for sales data. Salesforce provides a paid service called Data Restoration to restore the data from a certain time frame. This process takes almost 6-8 weeks depending on the time span of recovery and Salesforce can’t guarantee to restore the data with full quality which…
Read article