Operational Emails (sometimes called Transactional Emails) are used to share critical, relevant information with current customers. Recipients who opted out from receiving marketing messages can still receive operational emails as long as there is a legitimate interest in sharing the content. Therefore, marketers should use caution when developing content because including marketing messaging in an…
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As marketers managing brands and knowing when to use a drip or nurture email campaign can be a complex decision. Understanding the campaign goal and what the audience looks for is essential. If the strategy is to send emails regardless of the recipient’s interaction, then use a drip campaign. If the preference, though, is to…
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As marketing organizations respond to the changing environment, B2B companies must adapt quickly. Results-oriented marketing continues to be challenging as top influencers are more engaged in the decision-making, and as prospective buyers develop more insights, the market’s expectations continue to rise. With every marketing dollar buying less in this time of inflation and difficulties in…
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RightWave CEO Anurag Khemka is extraordinarily proud of this achievement. He stated, “The certifications provide external confirmation of the high standards of quality and information security that RightWave has always pursued. Our customers expect and deserve the highest quality of consistent and dependable services along with rigorous safeguards of their information. ISO 9001 and ISO…
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RightWave CEO Anurag Khemka was interviewed when RightWave was selected by DotCom Magazine to be on its annual Impact Company of the Year List. This award celebrates the most important segment of the economy, America’s privately-owned companies whose Founders, CEOs and amazing team members are making an important impact in the economy. Listen to the interview on Spotify…
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The Marketing Stack must serve the business needs. Dozens of platforms and hundreds of applications are available. Each costs time to install, implement, and integrate. Many also cost money, some extravagant amounts. While it is tempting to try the latest cool tool, B2B marketers must consider these downsides. Ultimately, the tool must allow, actually more…
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Starting February 1, 2022, SFDC Users must confirm logins from a second device or via a workaround such as a list of codes. This will apply to all Salesforce and Salesforce Partner solutions. Given the ubiquitous use of these products, millions of users around the world will be affected. Although the impact of this preventive…
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DotCom Magazine today announced that RightWave has been selected to join its annual Impact Company of The Year List for 2021. In addition, Andy Jacob, CEO of DotCom Magazine, interviewed RightWave CEO Anurag Khemka. Listen to the Spotify podcast of the interview or watch the video interview on DotCom Magazine.
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ISO 9001:2015 and ISO/IEC 27001:2013 signify successful audits for RightWave’s Quality Management System (QMS) and its Information Management System (IMS). The latter has a strong emphasis on information security. The public announcement of these awards is available at https://www.prlog.org/12878075-rightwave-inc-awarded-iso-90012015-and-isoiec-270012013-certifications.pdf
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Some innovations caused by the pandemic were remarkably effective for B2B marketers. These resourceful people thought outside the box to reach out to current and prospective customers. Many traditional means, particularly in-person events, were impossible. The good news is that those events were very costly so funds were freed up for other initiatives. Massive online…
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