Marketers who use email communications to promote or market their organizations, products, or services need to follow the Anti-Spam rules based on the countries of the recipients. Part 1 of this 2-part blog was Applying Risk Management To Anti-Spam Compliance: Part 1 – Canada. The same Risk Management Calculation (threats X vulnerability X impact) can…
Read article
Business-to-Business Marketers face a challenge in complying with a myriad of anti-spam legislation around the globe. They also need to take urgent action because the risks of violating Canadian Anti-Spam Legislation (CASL) will grow much larger on July 1. Many courses of action can be taken with respect to current and future customers and prospects.…
Read article
With less than three months left before the “Private Right to Action” provision goes into effect in relation to Canadian Anti-Spam Legislation (CASL), RightWave presents a 30-minute webinar with an overview of CASL and other prominent International Anti-Spam laws. Join RightWave CEO, Anurag Khemka, a Marketing Automation pioneer, on Thursday, April 27th, 2017 at 12…
Read article
One key deficiency of Marketo is its inability to maintain change history and versioning. While versioning is still not available in Marketo, significant advancements were made towards transparency and visibility into history via enhancements that made to Marketo Audit Trail in the Sep’16 and Dec’16 releases. These changes not only made Audit Trail more user…
Read article
An important and common question that is often asked: What makes an effective leader? Leadership is defined as “the process in which an individual influences the group of individuals to attain a common goal (1)”. The goal is attained by reciprocated cooperation and cohesive behaviour. A leader infuses a sense of positivity and directs others…
Read article
The European Union on April 26th 2016 adopted the General Data Protection Regulation 2016/679 (commonly known as GDPR) to strengthen, protect and unify the use by foreign companies of personal data of individuals residing within the European Union by foreign companies. The GDPR empowers individuals to control their personal data and ensures a strict compliance…
Read article
Owler has named RightWave as a Hot in Silicon Valley winner in the San Jose category. Among giants including Adobe and Cisco and fast-growing start-ups such as CloudGenix and ThreatMetrix, RightWave is one of 63 San Jose companies to win this award. With nearly a million subscribers and detailed information about thousands of companies from…
Read article
To effectively utilize today’s technologies to reach and influence potential customers, a marketing organization needs resources who have both digital marketing and project management skills. However, such dual-skilled individuals are rare. Therefore, one of the following is required: A digital marketer must learn to manage projects. A project manager must master digital marketing. Both a…
Read article
Marketo is making architectural changes to the way it synchronizes its data with SalesForce. Organizations using Marketo with SalesForce will need to do some planning, manual updates, and timely scheduling in order to handle this change. There is lots of scattered information about this change, so this blog summarizes the steps to handle it. Marketo’s…
Read article
Released in early June, the Marketo Email Editor 2.0 offers both exciting features and some drawbacks. RightWave recommends cautious adoption. Features, some long-awaited and available in competitor products, include: Improved user experience with an easier interface Template selection from a library and the ability to include modules in templates Improved template builder and email previewer…
Read article