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What does it take to hire the right Marketing Talent?

[vc_row][vc_column width=”1/1″][vc_column_text margin_top=”short-top” margin_bottom=”short-bottom” scroll_animation=”none” scroll_animation_delay=”0″] Marketers nowadays often struggle to hire a person with a right blend of Marketing and Technical knowledge. We live in a changing world. The Marketing domain is no different.  Until recently, Marketing people were the ones considered to have a creative, strategic and optimistic approach to the market for…

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Are the emails being sent from Marketo really hitting the inboxes? Part – 2

[vc_row][vc_column width=”1/1″][vc_column_text margin_top=”short-top” margin_bottom=”short-bottom” scroll_animation=”none” scroll_animation_delay=”0″] What should be done to handle the situation described in Part 1? As mentioned in Are the emails being sent from Marketo really hitting the inboxes? Part 1, Marketo marks a record Email Invalid only in case of an incorrect email address. So it is important to devise a process…

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Canada suspends Private Right of Action clause in CASL

The Canadian Government has suspended the impending ability for individuals and classes to bring lawsuits against companies around the world who send commercial messages to residents of Canada without prior permission. The “Private Right of Action” clause was set to go into effect on July 1, 2017, however, due to pressure from various businesses and…

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Applying Risk Management To Anti-Spam Compliance: Part 1 – Canada

Business-to-Business Marketers face a challenge in complying with a myriad of anti-spam legislation around the globe. They also need to take urgent action because the risks of violating Canadian Anti-Spam Legislation (CASL) will grow much larger on July 1. Many courses of action can be taken with respect to current and future customers and prospects.…

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Webinar | All you need to know about CASL and Opt-in Compliance in 30 minutes

With less than three months left before the “Private Right to Action” provision goes into effect in relation to Canadian Anti-Spam Legislation (CASL), RightWave presents a 30-minute webinar with an overview of CASL and other prominent International Anti-Spam laws. Join RightWave CEO, Anurag Khemka, a Marketing Automation pioneer, on Thursday, April 27th, 2017 at 12…

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Marketo Audit Trail: What, Why, and How

One key deficiency of Marketo is its inability to maintain change history and versioning. While versioning is still not available in Marketo, significant advancements were made towards transparency and visibility into history via enhancements that made to Marketo Audit Trail in the Sep’16 and Dec’16 releases. These changes not only made Audit Trail more user…

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Seventeen months remain to comply with GDPR

The European Union on April 26th 2016 adopted the General Data Protection Regulation 2016/679 (commonly known as GDPR) to strengthen, protect and unify the use by foreign companies of personal data of individuals residing within the European Union by foreign companies. The GDPR empowers individuals to control their personal data and ensures a strict compliance…

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