One key deficiency of Marketo is its inability to maintain change history and versioning. While versioning is still not available in Marketo, significant advancements were made towards transparency and visibility into history via enhancements that made to Marketo Audit Trail in the Sep’16 and Dec’16 releases. These changes not only made Audit Trail more user…
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An important and common question that is often asked: What makes an effective leader? Leadership is defined as “the process in which an individual influences the group of individuals to attain a common goal (1)”. The goal is attained by reciprocated cooperation and cohesive behaviour. A leader infuses a sense of positivity and directs others…
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The European Union on April 26th 2016 adopted the General Data Protection Regulation 2016/679 (commonly known as GDPR) to strengthen, protect and unify the use by foreign companies of personal data of individuals residing within the European Union by foreign companies. The GDPR empowers individuals to control their personal data and ensures a strict compliance…
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Owler has named RightWave as a Hot in Silicon Valley winner in the San Jose category. Among giants including Adobe and Cisco and fast-growing start-ups such as CloudGenix and ThreatMetrix, RightWave is one of 63 San Jose companies to win this award. With nearly a million subscribers and detailed information about thousands of companies from…
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To effectively utilize today’s technologies to reach and influence potential customers, a marketing organization needs resources who have both digital marketing and project management skills. However, such dual-skilled individuals are rare. Therefore, one of the following is required: A digital marketer must learn to manage projects. A project manager must master digital marketing. Both a…
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Marketo is making architectural changes to the way it synchronizes its data with SalesForce. Organizations using Marketo with SalesForce will need to do some planning, manual updates, and timely scheduling in order to handle this change. There is lots of scattered information about this change, so this blog summarizes the steps to handle it. Marketo’s…
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Released in early June, the Marketo Email Editor 2.0 offers both exciting features and some drawbacks. RightWave recommends cautious adoption. Features, some long-awaited and available in competitor products, include: Improved user experience with an easier interface Template selection from a library and the ability to include modules in templates Improved template builder and email previewer…
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The Integrated Marketing Virtual Conference held on June 23 2016 addressed several current outbound marketing issues. One of the most pertinent sessions for B2B marketers was presented by Target Marketing Magazine (reference 1) and highlighted the continued importance of email marketing. Email continues to achieve highest returns on marketing investment across different channels as shown…
Read articleIn a recent article published in Silicon Review, RightWave’s CEO, Anurag Khemka explains the intricacies of Account Based Marketing (ABM) and its importance for B2B organizations. In this article, Anurag uncovers where B2B Organizations fail to align the Marketing & Sales efforts and how the organizations can get the best of their efforts by adopting…
Read articleWhy is website visitor tracking important? Maintaining an orderly track of the visitors to the website is an important and integral part of B2B Marketing initiatives. According to some studies, almost 97% of the website visitors are anonymous. This means that at any given point of time we do not know who these visitors are…
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