As a Marketing Operations partner to 100+ B2B companies, we at RightWave know how fast the martech landscape evolves and how critical it is to stay ahead of that curve. That’s why the May 2025 HubSpot updates, curated by Tyler Samani-Sprunk on MarTech.org, caught our attention. These updates are not just about shiny features. They’re…
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At RightWave, we continuously track platform updates that impact Marketing Operations teams—especially those using enterprise-grade platforms like Adobe Marketo Engage. The latest update from Adobe, announced by Sreekanth Reddy on the Adobe Experience League Community, brings a much-awaited enhancement to how user roles and permissions are managed in Marketo’s New Email Designer. Here’s a quick…
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On May 22, 2025, RightWave hosted a power-packed webinar with three Marketing Operations leaders—Deirdre Mahon (VP Marketing, Super{set}), Tarun Arora (CEO, RevCrew), and Sanjiv Verma (Strategic MarTech & Ops Leader, Juniper Networks) and Moderated by RightWave CEO – Anurag Khemka —to demystify what it really takes to make AI work in Marketing Operations. Here’s a…
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HubSpot rolled out a whopping 115 updates in February 2025—and while not all are equally relevant for Marketing Operations teams, several upgrades are game-changers. From AI-powered automation to smarter forecasting and more granular reporting, these features hold immense potential to transform the way you manage data, optimize campaigns, and drive revenue efficiency. We’ve curated the…
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Salesforce’s Agentforce has been making headlines, but its true impact is still on the horizon. As highlighted in Mike Pastore’s article on MarTech (link shared at the end of this blog), the adoption cycle is still early, and while AI-powered agents sound revolutionary, they can only perform as well as the data they are trained…
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Marketing teams are constantly juggling creative needs with execution speed, and let’s be honest—there’s never enough time or resources. Enter the latest HubSpot-Canva integration, a match made in marketing heaven. This new partnership streamlines content creation, allowing teams to design, collaborate, and publish visuals directly within HubSpot—without ever switching tabs. At RightWave, we’re already exploring…
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At the start of 2024, many industry experts expected marketing tech stacks to shrink due to economic pressures, vendor consolidation, and CFO-driven budget scrutiny. However, as Scott Brinker’s latest ChiefMartec article highlights, the reality was quite different: 📈 Tech stacks actually grew by 2.2%💰 SaaS spend surged by 9.1% This trend isn’t just about companies…
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The Future is Now: How Agentic AI is Shaping the Next Wave of Marketing Operations The world of marketing operations is no stranger to evolution, but as we step into 2025, a seismic shift is on the horizon. One that doesn’t just promise incremental change but reimagines how businesses, especially SMBs, operate and grow. Enter…
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As marketers, we’re standing at the edge of a new era. The “Martech for 2025” report, authored by Scott Brinker and Frans Riemersma captures the extraordinary transformation happening in our industry, with AI at the core of it all. At RightWave, we’re not just witnessing these changes—we’re helping our clients navigate and capitalize on them.…
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Introduction: The Art of the Inbox Introduction Modern marketing thrives on agility, precision, and efficiency. However, for marketing operations professionals, the reality often involves repetitive tasks—cloning programs, filling tokens, and managing campaigns—all of which drain resources and limit strategic focus. We came across a MUG Youtube post on this topic by Lucas Gonsalves and Tyron…
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