At the start of 2024, many industry experts expected marketing tech stacks to shrink due to economic pressures, vendor consolidation, and CFO-driven budget scrutiny. However, as Scott Brinker’s latest ChiefMartec article highlights, the reality was quite different: 📈 Tech stacks actually grew by 2.2%💰 SaaS spend surged by 9.1% This trend isn’t just about companies…
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The Future is Now: How Agentic AI is Shaping the Next Wave of Marketing Operations The world of marketing operations is no stranger to evolution, but as we step into 2025, a seismic shift is on the horizon. One that doesn’t just promise incremental change but reimagines how businesses, especially SMBs, operate and grow. Enter…
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As marketers, we’re standing at the edge of a new era. The “Martech for 2025” report, authored by Scott Brinker and Frans Riemersma captures the extraordinary transformation happening in our industry, with AI at the core of it all. At RightWave, we’re not just witnessing these changes—we’re helping our clients navigate and capitalize on them.…
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Introduction: The Art of the Inbox Introduction Modern marketing thrives on agility, precision, and efficiency. However, for marketing operations professionals, the reality often involves repetitive tasks—cloning programs, filling tokens, and managing campaigns—all of which drain resources and limit strategic focus. We came across a MUG Youtube post on this topic by Lucas Gonsalves and Tyron…
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Introduction: The Art of the Inbox Imagine crafting a masterpiece of an email campaign—personalized content, compelling calls-to-action, and flawless design—only for it to languish in a spam folder, unseen and unclicked. This scenario is every marketer’s nightmare, and it underscores a critical reality: Email deliverability is the unsung hero of marketing success. At RightWave, we’ve…
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Email marketing can be an amazing tool — but only if your emails actually land in inboxes. With inboxes getting more crowded and spam filters stricter, understanding email deliverability has never been more critical. This guide walks you through what’s changing, why it matters, and how to stay ahead. In their insightful article, “Email deliverability:…
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At RightWave, we know staying on top of HubSpot’s updates can feel like a task, especially with over 90 releases in October alone! That’s why we’ve combed through the list to bring you the 14 updates that can truly transform how you manage marketing, sales, and support operations. This blog borrows heavily from Tyler Samani-Sprunk’s…
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At RightWave, we’re always on the lookout for updates that can make your marketing efforts smoother, smarter, and more impactful. The latest release from Adobe Marketo Engage, rolled out in October 2024, introduces some exciting improvements that could make life easier for your marketing team. These updates focus on simplifying operations, enhancing user experience, and…
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At RightWave, we believe in staying ahead of the curve, especially when it comes to technology that makes life easier for our clients. HubSpot just released a wave of updates for September 2024, and there’s a lot to get excited about! With over 100 changes to sort through, we’ve picked the top 15 that will…
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At RightWave, we’ve always believed that the key to effective marketing operations lies in combining human strategy with cutting-edge technology. That’s why we’re excited about the launch of Breeze, HubSpot’s newly unveiled AI solution designed to simplify marketing, sales, and service operations for B2B companies. HubSpot’s latest innovation represents a pivotal moment for businesses looking…
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