Category

Welcome

HubSpot’s May 2024 Updates: Boost Efficiency and Personalization

This month’s HubSpot update brings a variety of improvements designed to make your work life easier and more productive. From getting a clearer picture of your email marketing performance to streamlining approvals and managing goals, here’s what’s new: Simplified Navigation: Say goodbye to confusing menus! HubSpot now features a vertical navigation bar on the left…

Read article
Leveraging Marketo for HIPAA-Compliant Marketing in Healthcare

Looking to harness the power of marketing automation in your healthcare organization? While HIPAA compliance can add complexity, Marketo offers a solution under specific conditions. Here’s a breakdown to help you decide if it fits your needs. Marketo and HIPAA: A Conditional Marriage On its own, Marketo isn’t inherently HIPAA compliant. But here’s the good…

Read article
Harnessing the Synergy of Marketo and Adobe Analytics

This blog post explores the advantages of integrating Marketo and Adobe Analytics. By working together, these two solutions offer a holistic view of your marketing efforts, enabling data-driven decisions and improved campaign performance. Introduction Marketers often struggle to leverage data from various sources, leading to a one-dimensional view. This gap needs to be bridged by…

Read article
Leveraging ChatGPT for Enhanced Revenue Operations in Marketo

Introduction In the fast-paced realm of digital marketing, staying ahead means leveraging the most cutting-edge tools available. Among these, artificial intelligence (AI) has emerged as a game-changer, particularly in optimizing Revenue Operations (RevOps). This blog post explores the transformative potential of ChatGPT in Marketo environments, highlighting practical implementations and strategic insights for harnessing AI to…

Read article
Unlocking Growth: The Convergence of Adobe Journey Optimizer B2B Edition and Marketo Engage

Reflecting on our experience at the Adobe Summit 2024, it was an enlightening event that underscored Adobe’s ongoing commitment to innovation in the marketing domain. We were particularly intrigued by the introduction of Adobe Journey Optimizer B2B Edition. This new offering, tailored specifically for B2B marketers, marks a significant shift in how businesses engage with…

Read article
How to Optimize Marketo Engage & Salesforce CRM Integration

In today’s digital landscape, where the intersection of marketing technology and customer relationship management (CRM) systems is pivotal, the synchronization between Marketo Engage and Salesforce CRM stands as a cornerstone for B2B companies aiming to streamline their marketing operations. In this blog, we delve into the nuances of maximizing this synchronization, drawing insights from industry…

Read article
Leveraging Formulas in Marketo: Enhancing B2B Marketing Operations

In the dynamic landscape of B2B marketing, efficiency and precision are paramount. Marketo, as a leading marketing automation platform, offers a suite of tools to streamline operations and drive results. Among these tools, the ability to harness formulas stands out as a powerful means to optimize campaigns, automate processes, and glean valuable insights. In this…

Read article
Marketo’s Bot Busting Update: Unleashing the Power of Clean Email Data for B2B Marketers 

Here at RightWave, we’re all about helping B2B companies unlock the full potential of Marketo. That’s why we’re thrilled about Marketo’s recent introduction of email bot filters in January 2024. This innovative feature promises to revolutionize email marketing by filtering out misleading bot activity, leading to data-driven strategies with real results. Why Email Bots Matter…

Read article