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Smarter Access. Better Control. What Marketo’s New Email Designer Permission Update Means for You

At RightWave, we continuously track platform updates that impact Marketing Operations teams—especially those using enterprise-grade platforms like Adobe Marketo Engage. The latest update from Adobe, announced by Sreekanth Reddy on the Adobe Experience League Community, brings a much-awaited enhancement to how user roles and permissions are managed in Marketo’s New Email Designer. Here’s a quick…

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Webinar Roundup – Making AI Work in Marketing Ops

On May 22, 2025, RightWave hosted a power-packed webinar with three Marketing Operations leaders—Deirdre Mahon (VP Marketing, Super{set}), Tarun Arora (CEO, RevCrew), and Sanjiv Verma (Strategic MarTech & Ops Leader, Juniper Networks) and Moderated by RightWave CEO – Anurag Khemka —to demystify what it really takes to make AI work in Marketing Operations. Here’s a…

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What the February 2025 HubSpot Updates Mean for Marketing Operations Teams

HubSpot rolled out a whopping 115 updates in February 2025—and while not all are equally relevant for Marketing Operations teams, several upgrades are game-changers. From AI-powered automation to smarter forecasting and more granular reporting, these features hold immense potential to transform the way you manage data, optimize campaigns, and drive revenue efficiency. We’ve curated the…

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HubSpot + Canva: A Game-Changing Integration for Marketing Teams

Marketing teams are constantly juggling creative needs with execution speed, and let’s be honest—there’s never enough time or resources. Enter the latest HubSpot-Canva integration, a match made in marketing heaven. This new partnership streamlines content creation, allowing teams to design, collaborate, and publish visuals directly within HubSpot—without ever switching tabs. At RightWave, we’re already exploring…

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The Martech Stack Paradox: Why Marketing Operations Needs Optimization, Not Just Expansion

At the start of 2024, many industry experts expected marketing tech stacks to shrink due to economic pressures, vendor consolidation, and CFO-driven budget scrutiny. However, as Scott Brinker’s latest ChiefMartec article highlights, the reality was quite different: 📈 Tech stacks actually grew by 2.2%💰 SaaS spend surged by 9.1% This trend isn’t just about companies…

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Martech for 2025: What It Means for Marketing Operations Teams

As marketers, we’re standing at the edge of a new era. The “Martech for 2025” report, authored by Scott Brinker and Frans Riemersma captures the extraordinary transformation happening in our industry, with AI at the core of it all. At RightWave, we’re not just witnessing these changes—we’re helping our clients navigate and capitalize on them.…

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Campaign Automation Made Simple: Insights from Marketo API Experts

Introduction: The Art of the Inbox Introduction Modern marketing thrives on agility, precision, and efficiency. However, for marketing operations professionals, the reality often involves repetitive tasks—cloning programs, filling tokens, and managing campaigns—all of which drain resources and limit strategic focus. We came across a MUG Youtube post on this topic by Lucas Gonsalves and Tyron…

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