Salesforce CRM Support
RightWave helps marketing teams maintain a cleaner, more reliable connection between their marketing automation platform and Salesforce. We support the marketing side of the environment across sync integrity, lead lifecycle alignment, campaign visibility, data quality and reporting so leads move correctly and marketing can see and demonstrate its impact.
MAP to CRM Sync
Maintain field mappings, identify and resolve sync issues and help keep leads and contacts moving reliably between your marketing automation platform and Salesforce.
Lead Lifecycle & Routing
Align lifecycle stages, lead status and routing between Marketing and Salesforce so qualified leads reach the correct sales team without unnecessary delays or manual intervention.
Campaign Visibility
Support Salesforce campaign objects and campaign member management so marketing activity is captured consistently and teams have better visibility into campaign engagement.
Marketing Data Quality
Improve the quality and consistency of marketing-owned Salesforce data so segmentation, routing, reporting and downstream automation are based on information teams can trust.
Reporting & Marketing Influence
Use Salesforce data to strengthen funnel, sourced pipeline and marketing influence reporting, supported by cleaner fields and consistent lifecycle definitions between the MAP and CRM.
AI-Ready Marketing Data
AI is optional. When your team wants to introduce it, we help make sure marketing-owned data and MAP-to-CRM processes are stable first so new automation does not simply scale existing problems.
Read the reviews
RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.
Marketing Operations Head
Global SaaS Company
RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.
Marketing Head.
SaaS Startup
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Marketing Head
Global Software Company
FAQs
No. RightWave supports Salesforce from the marketing side. Platform administration, Apex development, workflow development and ownership of the sales process are outside this scope.
MAP-to-CRM sync integrity, lifecycle alignment, campaign object and member management, marketing-related data quality and CRM-integrated marketing reporting.
Cleaner Salesforce data and more consistent campaign and lifecycle information make it easier to report on marketing influence, sourced pipeline and funnel performance.
No. The priority is a reliable connection between Marketing and Salesforce. AI can be layered on later if there is a worthwhile use case.