Reflecting on our experience at the Adobe Summit 2024, it was an enlightening event that underscored Adobe’s ongoing commitment to innovation in the marketing domain. We were particularly intrigued by the introduction of Adobe Journey Optimizer B2B Edition. This post also borrows a lot of insights from the Linkedin post on the same topic by…
Read article
In today’s digital landscape, where the intersection of marketing technology and customer relationship management (CRM) systems is pivotal, the synchronization between Marketo Engage and Salesforce CRM stands as a cornerstone for B2B companies aiming to streamline their marketing operations. In this blog, we delve into the nuances of maximizing this synchronization, drawing insights from industry…
Read article
In the dynamic landscape of B2B marketing, efficiency and precision are paramount. Marketo, as a leading marketing automation platform, offers a suite of tools to streamline operations and drive results. Among these tools, the ability to harness formulas stands out as a powerful means to optimize campaigns, automate processes, and glean valuable insights. The insights…
Read article
Here at RightWave, we’re all about helping B2B companies unlock the full potential of Marketo. That’s why we’re thrilled about Marketo’s recent introduction of email bot filters in January 2024. This innovative feature promises to revolutionize email marketing by filtering out misleading bot activity, leading to data-driven strategies with real results. The insights for this…
Read article
In today’s data-driven marketing landscape, navigating the complexities of global consent management has become paramount. Marketo offers functionalities to streamline this process, but achieving full automation requires a comprehensive understanding of legal nuances and strategic implementation. This blog delves deeper into the concepts introduced in the previous summary, providing a richer understanding of automating consent…
Read article
In today’s digital marketing landscape, data is king. But raw, unorganized data holds little value. Effective marketing campaigns, precise segmentation, and accurate lead scoring all rely on a strong foundation: clean, consistent, and standardized data. This is where data standardization in Marketo comes into play. What is Data Standardization? Data standardization refers to the process…
Read article
As a B2B SaaS company, driving efficient and effective marketing automation is crucial for scaling customer acquisition and engagement. Choosing the right platform can significantly impact your marketing ROI and pave the way for sustainable growth. Two of the most prominent players in this arena are HubSpot and Marketo, each offering a comprehensive suite of…
Read article
In the dynamic landscape of digital marketing, where every click, open, and conversion matters, harnessing the power of data is paramount. For enterprise B2B companies leveraging Marketo, the importance of email analytics cannot be overstated. But it doesn’t stop there. The real magic happens when these email insights seamlessly intertwine with web data, offering a…
Read article
“How can I make marketing automation easier for marketing?” – Anurag Khemka, RightWave, CEO. This probing question was instrumental in the launch of RightWave, Inc., and twenty years later, RightWave is a leader in B2B Marketing Operations & Marketing Automation services. RightWave is delighted to announce the recent release of the Entrepreneur’s Journey video, an…
Read article
At RightWave, we’re passionate about helping companies leverage technology to streamline their marketing operations and improve efficiency. But as the recent case of Air Canada and its chatbot demonstrates, even the best-intentioned technology can backfire spectacularly. Let’s delve into the details and extract valuable lessons for marketing operations professionals. The Case: Chatbot Misinformation Leads to…
Read article