This month’s HubSpot update brings a variety of improvements designed to make your work life easier and more productive. This post borrows heavily from the article “HubSpot’s May 2024 updates: Advanced email metrics, custom invoices and more“, by Tyler Samani-Sprunk from MarTech.org. He provides a detailed overview of HubSpot’s latest feature enhancements, including tools like…
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Looking to harness the power of marketing automation in your healthcare organization? While HIPAA compliance can add complexity, Marketo offers a solution under specific conditions. The insights in this blog are borrowed from the article “Is Marketo HIPAA Compliant?“ by Steve Alder, published on The HIPAA Journal. The article provides a comprehensive analysis of Marketo’s…
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With a plethora of marketing automation options available, choosing between two of the top contenders, HubSpot and Salesforce MCAE (formerly Pardot), can be a daunting task. In this comprehensive comparison, we’ll delve into the nuances of each platform to help you determine which one aligns best with your business needs in 2024. This blog borrows…
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This blog post explores the advantages of integrating Marketo and Adobe Analytics. By working together, these two solutions offer a holistic view of your marketing efforts, enabling data-driven decisions and improved campaign performance. The insights for this post are borrowed from this MUG Youtube Video – Better Together: Adobe Marketo Engage and Adobe Analytics. It…
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Ever felt lost in a sea of green shirts? That’s kind of what targeting your audience with Marketo can feel like without understanding segments and smart lists. Let’s break down the difference and help you pick the right tool for the job. The insights for this post were gleaned from the Marketo Virtual User Group…
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Introduction In the fast-paced realm of digital marketing, staying ahead means leveraging the most cutting-edge tools available. Among these, artificial intelligence (AI) has emerged as a game-changer, particularly in optimizing Revenue Operations (RevOps). This blog post explores the transformative potential of ChatGPT in Marketo environments, highlighting practical implementations and strategic insights for harnessing AI to…
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Reflecting on our experience at the Adobe Summit 2024, it was an enlightening event that underscored Adobe’s ongoing commitment to innovation in the marketing domain. We were particularly intrigued by the introduction of Adobe Journey Optimizer B2B Edition. This post also borrows a lot of insights from the Linkedin post on the same topic by…
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In today’s digital landscape, where the intersection of marketing technology and customer relationship management (CRM) systems is pivotal, the synchronization between Marketo Engage and Salesforce CRM stands as a cornerstone for B2B companies aiming to streamline their marketing operations. In this blog, we delve into the nuances of maximizing this synchronization, drawing insights from industry…
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In the dynamic landscape of B2B marketing, efficiency and precision are paramount. Marketo, as a leading marketing automation platform, offers a suite of tools to streamline operations and drive results. Among these tools, the ability to harness formulas stands out as a powerful means to optimize campaigns, automate processes, and glean valuable insights. The insights…
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Here at RightWave, we’re all about helping B2B companies unlock the full potential of Marketo. That’s why we’re thrilled about Marketo’s recent introduction of email bot filters in January 2024. This innovative feature promises to revolutionize email marketing by filtering out misleading bot activity, leading to data-driven strategies with real results. The insights for this…
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