Marketing Operations Extension

We focus on optimizing marketing automation systems, facilitating demand generation programs, and improving lead-to-customer lifecycle management to enhance marketing ROI. We empower marketing teams to drive better results and achieve marketing excellence

Configuration & Administration

Efficiently manage your marketing automation system with our expert configuration and administration services. Our team ensures that your system is optimized to its fullest potential, allowing you to deliver personalized experiences to your prospects and customers.


implify the process of lead uploads with our seamless integration solutions. By streamlining data transfer, you can focus on nurturing leads and driving conversions, all without the hassle of manual data handling.


Identifies the strongest prospects crucial for a successful lead management process. Our Lead Scoring system allows you to qualify relevant leads based on predefined characteristics, helping you focus your efforts on leads with the highest potential.

Managing Touchpoints

Maximize customer engagement and satisfaction by effectively managing touchpoints across your marketing channels. Our expert team ensures that your interactions with prospects and customers are consistently positive and impactful.

Custom Development

Unleash the full potential of your marketing automation system with our custom development services. We build tailored solutions that align with your unique requirements, enabling you to accomplish your marketing goals efficiently.


Integrate external applications seamlessly into your marketing automation system with our webhook services. Unlock powerful data sync and automation capabilities, further enhancing your marketing efforts.

Read the reviews

RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.

Marketing Operations Head

Global SaaS Company

RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing Head.

SaaS Startup

RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing Head

Global Software Company


RightWave’s Marketing Operations Services encompass five key areas: CRM integration, project management, operations, configuration management, and system administration. These services are designed to optimize marketing automation systems, facilitate demand generation programs, and improve lead-to-customer lifecycle management to boost marketing ROI.
CRM integration is essential as it provides a complete 360° view of customers and prospects, enabling true ROI measurement. Without integration, disparate marketing information hampers critical buyer intelligence and customer insights. It empowers sales reps with real-time intelligence, allowing them to track prospect web activity, email campaigns, and marketing activities directly from their sales system.
RightWave has deep expertise in CRM systems like Salesforce and NetSuite. We offer standard integration to keep the Sales Force Automation (SFA) database in sync with the marketing database. Our team can set up one-way or bi-directional integration, providing the sales department with the information needed to prioritize active and potential buyers.
With marketing automation becoming integral to marketing, project management is vital for success. Empowering marketing teams with effective project management ensures better planning, task management, and project cost tracking, resulting in improved ROI. RightWave’s systematic approach reduces overhead and optimizes resource management, leading to more efficient and successful campaigns.
Configuration Management tackles the complex and dynamically changing IT infrastructure challenges faced by organizations. It automates tasks such as operating system updates, client refreshes, server updates, and network updates, requiring precise inventory of infrastructure components. RightWave offers strategic advice and tactical assistance to optimize configuration management processes.
RightWave’s System Administration services offer one-stop solutions for system configuration, integration, and management in the ever-growing and complex marketing software environment. It bridges the gap between marketing and technology teams, ensures industry-standard processes, and anticipates customer needs and business changes. This empowers organizations to maximize resources and achieve better marketing outcomes.
Getting started with RightWave is simple! Reach out to our team for a personalized consultation. We’ll assess your marketing needs and objectives and recommend the best Operations Extension Services to drive marketing excellence for your B2B SaaS or Technology company. Let’s take your marketing operations to the next level together!
API customization allows you to tailor your marketing automation platform to suit your specific business needs. With API customization, you can unlock additional functionalities and seamless integration with external applications. This empowers your marketing teams to achieve more automation, personalized customer experiences, and streamlined processes, ultimately leading to increased efficiency and better results.
Webhooks play a crucial role in enhancing data sync and automation capabilities in marketing automation systems. By integrating external applications through webhooks, you can ensure that real-time data is exchanged between systems, triggering automated actions and workflows. Webhooks empower your marketing teams to respond swiftly to customer actions, enabling timely and personalized communication, leading to higher engagement and conversions. RightWave’s expertise in implementing webhooks ensures a seamless and efficient integration that aligns with your marketing objectives.