About RightWave

Since 2004, RightWave has helped marketing teams run, improve and get more from their MarTech environments. Our work spans campaign operations, platform support, data quality, lead lifecycle, reporting, integrations and the day-to-day troubleshooting that keeps Marketing Operations moving. As marketing technology evolves, so do we. Today, that also means helping B2B and B2C teams introduce automation and AI where it can make the work more efficient, while keeping the right data, processes, governance and human oversight underneath it.

Core Values

Attention to Details 


Meticulously crafting excellence through precision and thoroughness.

Commitment to Customers


Fostering unwavering dedication to meeting and exceeding customer needs.

Teamwork


Synergistically achieving goals through collaborative and unified efforts.

Open Communication


Cultivating transparency and dialogue for effective exchange of ideas.

Respect for Individual


Nurturing an inclusive environment that values and honours each persons uniqueness.

More than 20 years of MarTech experience

RightWave was founded by Anurag Khemka in 2004 after his earlier work building MarketFirst.

That history gives RightWave perspective across multiple generations of marketing technology, from early automation platforms to enterprise MAP and CRM environments and now AI-enabled Marketing Operations. The attached page makes this evolution central to the company story.

Expertise across the marketing stack

Our teams work across platforms including Marketo Engage, HubSpot, Salesforce, Salesforce Marketing Cloud, MCAE (Pardot) and Eloqua, along with the systems and integrations surrounding them.

That means we can look beyond an individual platform and help solve the operational problems that happen between systems, teams and processes.

Team that becomes an extension of yours

Customers receive a dedicated team that learns their stack, processes and priorities.

That customer-facing team is backed by specialists across Marketing Operations, data, development, web and QA, along with project coordination and a US-based Account Manager.

Our inclusive retainer allows priorities to move as the work changes instead of confining customers to one narrowly defined service.

Quality and security built into how we work

RightWave is ISO 9001 and ISO 27001 certified, with documented processes independently audited for quality and information security.

That discipline becomes increasingly important as automation and AI introduce new questions around data access, permissions and governance.

MARKETING OPERATIONS IS EVOLVING

AI can reduce repetitive work, make information easier to access and help teams operate more efficiently. But automating an unclear process or giving AI access to unreliable data can simply make problems happen faster.

RightWave approaches AI from the Marketing Operations foundation outward: understand the data, workflows, platforms and controls first, then determine where automation or AI genuinely improves the work.

Leadership

Anurag Khemka

President & CEO
A pioneering technologist and serial entrepreneur, founded the first Marketing Automation company, MarketFirst, in 1996. He later established RightWave in 2004, focusing on marketing automation and marketing operation services that enhance marketers' ROI. He is an alumnus of IIT Delhi and University of Louisiana, Lafayette. He was featured in BtoB Magazine’s “Who’s Who 100 in CRM”.

Abhinav Khemka

VP, Administration & Finance
Abhinav played a pivotal role in the RightWave’s growth, transforming it into a global marketing delivery leader with ISO certifications. He holds a Bachelor of Science degree in Math and an LLB and has diverse experience in production, trading, marketing, and sales.

Sanjay Tayal

VP, Operations and Delivery
Sanjay has more than 28 years experience in Service Delivery Operations and Business Process Reengineering. He has worked with global corporations including Wipro, HP, Capgemini, and Nucleus Software. He provides strategic and operational leadership in ISO, CMMI, and LEAN methodologies.

Rahul Pratap Singh​

Associate VP, Customer Success
Rahul has a Computer Science degree and brings over a decade of Marketing Automation expertise. Leading a team of skilled professionals, he ensures seamless engagement between customers and Marketing Technology Consultants.

Digvijay Singh​

Associate VP, Software Development
Digvijay manages the development team at Rightwave and oversees the software and systems engineering projects and programs in the company. He holds a Master's in Computer Applications from IGNOU and has over 20 years of IT experience.

Melissa Price​

Account Manager
Melissa manages RightWave clients who elect to outsource all MarTech, excluding creative. In her past roles, she has successfully transformed sales and marketing organizations despite difficult market conditions. She is adept at understanding and anticipating the unique needs of RevOps, SalesOps as well as Marketing Ops.

GET STARTED

Tell us what your Marketing Operations team needs.

Whether you need more execution capacity, stronger platform and data operations, or help preparing for automation and AI, RightWave can become an extension of your team.