RightData Normalizer
RightWave’s RightData Normalizer (RDN) is a Cloud- based Service that provides a comprehensive Data Quality Governance (DQG) marketing and sales data solution. It cleans and updates the data back to CRM solutions like Salesforce, Marketo, or Eloqua in near real-time. It's available as SaaS software and an optional service bundle for operations/maintenance.
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RDN Dashboard
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- Real-time CRM data normalization
- Lead to account matching
- Custom scoring & data enrichment
And that's just the beginning.
RDN handles everything your CRM data needs — from cleansing and enrichment to scoring and beyond.
RDN's Best Features
Cleans CRM database by reducing non-actionable fields to manage specific quality goals
Makes your database Account Based Marketing (ABM) ready with lead to account matching
Easily customizable for any custom business logic (Simple JS based logic)
Key Services
- Data cleansing/normalization – Country, state, industry, company size, etc.
- Inferred data – Job Role, Job Function
- Categorization services
- Lead to Account Matching
- Multi-column lookups to any integrated datasets
- Complex Scoring
Read the reviews
RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.
Marketing Operations Head
Global SaaS Company
RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.
Marketing Head.
SaaS Startup
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Marketing Head
Global Software Company