RightData Normalizer (RDN)

RightData Normalizer is RightWave's cloud based data quality engine. It cleans, standardizes, enriches, validates and measures marketing and sales data as records change, helping segmentation, deliverability, ABM and reporting run on information your teams can trust. With multiple data services across six capability areas, RDN brings together data quality work that marketing teams often manage manually or across multiple tools.

HOW RDN WORKS

Clean Data Without Adding Another Manual Process.

RDN connects with your marketing automation platform or CRM using webhooks and APIs.

When a record is created or updated, RDN can receive the change through a webhook, apply the configured data services and send the updated information back to the platform through its API. RDN also supports list and file based data ingestion for work that does not originate from an automated record change.

1. Capture

A new or updated record triggers RDN, or data is imported for processing.

2. Process

RDN cleans, normalizes, enriches, validates or applies the business logic you have configured.

3. Update

The processed data is written back to the connected platform through the appropriate integration.

4. Use

Marketing and sales teams work with cleaner, more consistent data for campaigns, segmentation, routing, ABM and reporting.

KEY SERVICES

Multiple Data Services Across Six Areas

Cleansing, Standardization & Normalization

  • Job titles, levels and functions
  • Countries and states
  • Industries and company sizes
  • Segments
  • Standard and custom picklists
  • Formatting and consistency fixes

List Import, Data Ingestion & Enrichment

  • CSV and Excel import
  • CRM and platform data ingestion
  • API and webhook ingestion
  • Data validation
  • Data enrichment
  • Transform and append

Lead to Account Matching

  • Exact and fuzzy matching
  • Configurable matching rules
  • Account identification and linking
  • ABM ready engagement views

Custom JavaScript & Business Logic

  • Custom JavaScript services
  • Business rules and workflows
  • Field transformations and calculations
  • External API integrations

Data Quality Goals & Alerts

  • Data quality scorecards
  • Thresholds and validation rules
  • Alerts and notifications
  • Dashboards and reporting

Advanced Campaign & Marketing Tools

  • Dynamic PDFs and certificates
  • QR codes and promo codes
  • Event registration limits
  • Excel formulas and junk handling
  • Campaign personalization

Where Teams Use RDN

Put cleaner data to work across Marketing Operations

  • Job level and function standardization
    Turn inconsistent titles and values into usable categories for segmentation and scoring.
  • Junk identification
    Identify and manage records that should not consume campaign or sales effort.
  • ABM and lead to account matching
    Connect leads with the right accounts and create a more usable foundation for account based programs.
  • Campaign and event support
    Use RDN services for requirements such as QR codes, promo codes, PDFs, counters and other campaign ops

ACCESSING RDN

Use RDN on its own or as part of your RightWave engagement.

RDN is available as a standalone SaaS subscription, with plans based on Processing Units and service requirements. It can also be provided as part of a RightWave retainer, where the RightWave team can help configure, monitor and tune the services for you.

Testimonials

RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.

Marketing Operations Head

Global SaaS Company

RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing Head.

SaaS Startup

RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing Head

Global Software Company

See what RDN does with your own data.

Tell us about your platform, your database and the data quality problems you are trying to solve. We can scope the appropriate RDN setup and run a proof of concept so you can see the impact before making a broader commitment.