RightData Normalizer

RightWave’s RightData Normalizer (RDN) is a Cloud- based Service that provides a comprehensive Data Quality Governance (DQG) marketing and sales data solution. It cleans and updates the data back to CRM solutions like Salesforce, Marketo, or Eloqua in near real-time. It's available as SaaS software and an optional service bundle for operations/maintenance.

RDN's Best Features

Cleans CRM database by reducing non-actionable fields to manage specific quality goals

Makes your database Account Based Marketing (ABM) ready with lead to account matching

Easily customizable for any custom business logic (Simple JS based logic)

Out of the box services

  • Data cleansing/normalization – Country, state, industry, company size, etc.
  • Inferred data – Job Role, Job Function
  • Categorization services
  • Lead to Account Matching
  • Multi-column lookups to any integrated datasets
  • Complex Scoring

Read the reviews

RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.

Marketing Operations Head

Global SaaS Company

RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing Head.

SaaS Startup

RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing Head

Global Software Company