Owler has named RightWave as a Hot in Silicon Valley winner in the San Jose category. Among giants including Adobe and Cisco and fast-growing start-ups such as CloudGenix and ThreatMetrix, RightWave is one of 63 San Jose companies to win this award. With nearly a million subscribers and detailed information about thousands of companies from…
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To effectively utilize today’s technologies to reach and influence potential customers, a marketing organization needs resources who have both digital marketing and project management skills. However, such dual-skilled individuals are rare. Therefore, one of the following is required: A digital marketer must learn to manage projects. A project manager must master digital marketing. Both a…
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Marketo is making architectural changes to the way it synchronizes its data with SalesForce. Organizations using Marketo with SalesForce will need to do some planning, manual updates, and timely scheduling in order to handle this change. There is lots of scattered information about this change, so this blog summarizes the steps to handle it. Marketo’s…
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Released in early June, the Marketo Email Editor 2.0 offers both exciting features and some drawbacks. RightWave recommends cautious adoption. Features, some long-awaited and available in competitor products, include: Improved user experience with an easier interface Template selection from a library and the ability to include modules in templates Improved template builder and email previewer…
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The Integrated Marketing Virtual Conference held on June 23 2016 addressed several current outbound marketing issues. One of the most pertinent sessions for B2B marketers was presented by Target Marketing Magazine (reference 1) and highlighted the continued importance of email marketing. Email continues to achieve highest returns on marketing investment across different channels as shown…
Read articleIn a recent article published in Silicon Review, RightWave’s CEO, Anurag Khemka explains the intricacies of Account Based Marketing (ABM) and its importance for B2B organizations. In this article, Anurag uncovers where B2B Organizations fail to align the Marketing & Sales efforts and how the organizations can get the best of their efforts by adopting…
Read articleWhy is website visitor tracking important? Maintaining an orderly track of the visitors to the website is an important and integral part of B2B Marketing initiatives. According to some studies, almost 97% of the website visitors are anonymous. This means that at any given point of time we do not know who these visitors are…
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The Marketing Technology trade show held in San Francisco March 21-22 had dozens of highlights from a substantial collection of marketing technology vendors. We have selected four items that are of importance to Business-to-Business (B2B) marketers: Account-Based Marketing (ABM) was prominent at the show. It is a methodology that not only increases sales but also…
Read articleIf you use email communications to promote or market your organization, products, or services, you need to follow the Anti-Spam rules based on the countries your recipients reside in instead of the country or email origin. So, if you are sending to Canada residents, you have to make sure that you are compliant to…
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Appearing in Silicon Review is an article that features RightWave, Inc. It states that despite heavy investment business-to-business marketing organizations are struggling to get the expected ROI from Marketing Automation due to lack of skilled staff, insufficient processes, and complexity of data and systems. With RightWave’s approach of Marketing Automation as a Service™ (MaaS), marketing…
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