Marketers can avoid heavy penalties with timely due diligence The European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, 2018. Any company that does business in Europe or interacts with people based in Europe must comply or risk financial penalties under the law that are as high as the greater of…
Read article
RightWave webinar provides case studies and process suggestions. In today’s highly competitive era, companies are growing rapidly and using marketing automation to capture market share. The strength of marketing automation and its success largely depends on the data about customers and prospects and the quality of that data. It is important for data to be…
Read article
On Thursday January 18 RightWave will provide a webinar showing how B2B marketing organizations can increase their ROI by instituting Data Governance on their prospect and installed base contacts. Space is limited so register as soon at https://rightwave.com/rwi/data-quality-governance In a recent report published by Demand Gen Report (DGR) 83% of the respondents said that their data…
Read article
[vc_row][vc_column width=”1/1″][vc_column_text margin_top=”short-top” margin_bottom=”short-bottom” scroll_animation=”none” scroll_animation_delay=”0″] Marketers nowadays often struggle to hire a person with a right blend of Marketing and Technical knowledge. We live in a changing world. The Marketing domain is no different. Until recently, Marketing people were the ones considered to have a creative, strategic and optimistic approach to the market for…
Read article
[vc_row][vc_column width=”1/1″][vc_column_text margin_top=”short-top” margin_bottom=”short-bottom” scroll_animation=”none” scroll_animation_delay=”0″] What should be done to handle the situation described in Part 1? As mentioned in Are the emails being sent from Marketo really hitting the inboxes? Part 1, Marketo marks a record Email Invalid only in case of an incorrect email address. So it is important to devise a process…
Read article
Are you a Marketing Manager using Marketo? Are you facing problems in ensuring your marketing emails are being delivered to the recipients’ inboxes? Do you know where your marketing emails are actually stuck? If the first answer is ‘yes’ and the second is ‘no’, then you have landed yourself in the right place. Designing a…
Read article
The Canadian Government has suspended the impending ability for individuals and classes to bring lawsuits against companies around the world who send commercial messages to residents of Canada without prior permission. The “Private Right of Action” clause was set to go into effect on July 1, 2017, however, due to pressure from various businesses and…
Read article
Marketers who use email communications to promote or market their organizations, products, or services need to follow the Anti-Spam rules based on the countries of the recipients. Part 1 of this 2-part blog was Applying Risk Management To Anti-Spam Compliance: Part 1 – Canada. The same Risk Management Calculation (threats X vulnerability X impact) can…
Read article
Business-to-Business Marketers face a challenge in complying with a myriad of anti-spam legislation around the globe. They also need to take urgent action because the risks of violating Canadian Anti-Spam Legislation (CASL) will grow much larger on July 1. Many courses of action can be taken with respect to current and future customers and prospects.…
Read article
With less than three months left before the “Private Right to Action” provision goes into effect in relation to Canadian Anti-Spam Legislation (CASL), RightWave presents a 30-minute webinar with an overview of CASL and other prominent International Anti-Spam laws. Join RightWave CEO, Anurag Khemka, a Marketing Automation pioneer, on Thursday, April 27th, 2017 at 12…
Read article