The Power of Voice Digital marketers experiment with Alexa, Siri, Hey Google, and other voice systems. Voice interfaces are the next progression in a series of ever-adapting user interfaces that we utilize each day. At the beginning of figuring, there was the venerable punch card, which was a restricted character interface. The next step was…
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On March 31, Marketo breakouts and hundreds of others will be available. The Adobe Summit has been known as an outstanding conference for many years. Adobe (1) shines as a long-lasting and highly adaptable Silicon Valley giant. For 36 years, Adobe has provided useful services and products. With the 2018 acquisition of Marketo (2), Adobe made itself even…
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Revenue Recognition Anywhere, Personal Social Module, and Direct Sending from Case are highlights of the latest release of Salesforce.com. Many other new features and feature improvements are available for Marketing (1) and Sales (2) along with improvements for Service and Manufacturing. Revenue Recognition Anywhere increases the number of revenue recognition points from only four (ordering, invoicing, credit lining, and debt…
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Make the business New Year resolution to start the year with an effective QA Process that streamlines and outlines business objectives and the marketing strategies and tactics needed to achieve them. Marketing is significant to engage customers. The reality of any business is to profit and promoting is a fundamental channel to arrive at that…
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Some RightWave employees in Noida are shown celebrating India’s Republic Day. All of the Noida employees as well as employees in RightWave’s other locations, Dehradun and San Jose, are delighted that India’s constitution came into effect 70 years ago on January 26, 1950. Festivities throughout the world’s most populous democracy started more than a week ago…
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Just a month after the European General Data Protection Regulation (GDPR) took effect, the California Consumer Privacy Act (CCPA) was signed into law in June 2018 to take effect from January 1, 2020, It requires companies doing business with California residents to put their data protection and user privacy policies into good shape. For any…
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RightWave is honored to have been selected as one of Business APAC’s 2019 One-Stop IT Service & Solution Providers. These awards focus on visionary leaders which RightWave’s CEO Anurag Khemka certainly exemplifies. In presenting the award to RightWave, Business APAC traced Anurag’s journey from a technologist who became enamored of marketing to the founding the…
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Adding to its San Jose, California headquarters and the long-established center in Noida, India, RightWave has expanded by adding a facility in Dehradun, India. Opened since March of this year, the Dehradun office houses RightWave employees who are E-Marketing Consultants providing valuable marketing and sales operations for B2B organizations. Currently, the Dehradun team is backed…
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Data Quality Governance benefits both B2B Marketing and B2B Sales. In only 45 minutes, marketers and sales professionals can learn about the disadvantages of databases with out-of-date, duplicated, and inaccurate information about prospects and customers. These can include severe legal penalties in several states and countries if privacy is invaded or unwanted communications sent. More…
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Marketers in B2B community are wondering about, “What is ABM, anyway?”. The White Paper explains exactly what Account Based Marketing is and why it is essential to marketing strategy. Readers can learn the following: The principles of Account Based Marketing Where most B2B Marketers fail in adopting ABM Design a Marketing Strategy to successfully adopt…
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