A global Gmail issue caused emails sent to valid Gmail email addresses incorrectly to bounce as invalid email addresses by Gmail servers. A catastrophic Gmail failure caused emails sent to Gmail to permanently fail and bounce. This was a global issue, and it affects all email service providers trying to send email to Gmail, not…
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B2B digital marketing maximizes returns in 2021. It is perfect for marketing departments who seek to optimize their marketing efforts while working remotely. It allows for marketing to be conducted in a simple digital format that expands companies’ marketing capabilities, while reaching their target audience through their campaigns [1]. One example of digital marketing is…
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Report, dashboard, and Tableau integration improvements, supported browser updates, and changes in security and identity will have greater impact on B2B marketing organizations than many of the new features lauded by various analysts (1), (2), (3). An exception is Rakesh Gupta writing for Automation Champion. He cited two of these three important developments (4). Report,…
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Nowadays the market changes in a spontaneous way. Customers’ interests change with time as the world is introduced to new technologies. It is a challenging situation for the leading companies to stay in the market and keep a good relationship with customers. The artificial neural network is one of the most effective solutions to play and…
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Human-made and natural borders of continents, countries, and corporations are no longer barriers. On the negative side, a tiny virus covers the globe in a few weeks while local natural disasters and political turmoil disrupt supply chains and financial markets worldwide. On the positive side, corporations and universities exchange ideas, information, and personnel while engaging…
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Marketo Certified Expert (MCE) awards and Adobe and Marketo Silver partnerships were recently released to the press and other media. Congratulations are due to the RightWave employees who now have MCE status, a formal recognition of their Marketo skills. RightWave customers benefit not only from Marketo expertise but from skill in many areas of B2B Digital Marketing…
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Data come from many sources in the marketing database and not always in the optimal state. As there could be some process running like Lead routing and if the incoming data is not in the optimal state or may be missing mandatory fields, that lead might not become part of it. Bad practices of data…
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Hey folks! In this unprecedented time Salesforce hasn’t forgotten to update the CRM instance to take it to a next level of awesomeness. Winter is coming; hence Salesforce is preparing for the winter update. In each update Salesforce is getting more powerful for CRM management by taking the problems and solving it for its customer.…
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To effectively utilize today’s technologies to reach and influence potential customers, a marketing organization needs resources who have both digital marketing and project management skills. However, such dual-skilled individuals are rare. Therefore, one of the following is required: A digital marketer must learn to manage projects. A project manager must master digital marketing. Both a…
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Marketo and other systems provide options for determining the most effective marketing content. Companies can use a multitude of tools, including A/B testing and Champion/Challenger testing, to optimize such content. During A/B testing, a company tests two different versions of a product, which often consist of emails or web pages, to see which one has…
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