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Precision Brand Marketing: Navigating B2B Success with Targeted Strategies

Precision brand marketing (PBM) is a strategic approach that delivers targeted, personalized messages to specific audience segments. It uses data-driven insights and sophisticated analytics to understand customer behavior, preferences, and pain points. With this knowledge, businesses can create highly relevant and engaging marketing campaigns, strengthening brand resonance and customer loyalty. Creating relevant marketing campaigns is…

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Optimizing Success: Unleashing the Potential of Marketing Operations

In today’s dynamic and competitive business landscape, the role of marketing operations (MOPs) has emerged as a critical driver of success. Playing a pivotal role in aligning marketing strategies with overall business objectives, marketing operations streamlines processes while leveraging technology and harnessing data to make informed decisions.  What does this mean? MOPs is the engine…

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Bot Submissions: Solution Options & Recommendations

Hackers use bots to submit forms on a website for many reasons that include Distributed Denial of Service (DDoS) attacks, content spamming, Data Scraping, testing to identify vulnerable websites for future attacks, and conducting cyber attacks, all of which can cause nuisance and fill a database with junk records that may result in wasted time…

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Project Portfolio Management as a Model for B2B Digital Marketing

Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various…

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Hiring B2B Digital Marketers

Business-to-Business (B2B) digital marketers are essential to business marketing strategy for promoting lead generation and reaching new audiences. A company’s digital presence is significant as it heightens brand awareness and increases the reach to the target audience. An advantage of using digital marketers is building brand awareness by using social media and other campaigns that…

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Enhancing B2B Marketing’s Relationship with Customer Service

Renewals and Referrals result from inter-department collaboration between marketing and customer service for positive end-to-end customer experiences. Much has been said and written about the Marketing/Sales relationship; the Marketing/Service relationship is equally important. The partnership between marketing and customer service increases the continuity of information to customers while boosting the services’ integrity. This strengthens trust…

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Operational vs. Marketing Email

Operational Emails (sometimes called Transactional Emails) are used to share critical, relevant information with current customers. Recipients who opted out from receiving marketing messages can still receive operational emails as long as there is a legitimate interest in sharing the content. Therefore, marketers should use caution when developing content because including marketing messaging in an…

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Choosing Nurture or Drip Campaigns for B2B Marketing

As marketers managing brands and knowing when to use a drip or nurture email campaign can be a complex decision. Understanding the campaign goal  and what the  audience looks for is essential. If the strategy is to send emails regardless of the recipient’s interaction, then use a drip campaign. If the preference, though, is to…

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On-Demand Webinar: 5 Actions to Increase Marketing Ops Impact on Business Value

As marketing organizations respond to the changing environment, B2B companies must adapt quickly. Results-oriented marketing continues to be challenging as top influencers are more engaged in the decision-making, and as prospective buyers develop more insights, the market’s expectations continue to rise. With every marketing dollar buying less in this time of inflation and difficulties in…

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Prestigious ISO awards confirm RightWave’s Quality and Security

RightWave CEO Anurag Khemka is extraordinarily proud of this achievement. He stated, “The certifications provide external confirmation of the high standards of quality and information security that RightWave has always pursued. Our customers expect and deserve the highest quality of consistent and dependable services along with rigorous safeguards of their information. ISO 9001 and ISO…

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