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The Next Wave in Data Normalization Products: RightWave Unveils RightData Normalizer

Last Tuesday, RightWave announced the release of RightData Normalizer (RDN), a cloud-based product. RightData Normalizer provides a cutting-edge solution for businesses seeking Data Quality Governance for marketing and sales data by producing real-time data enhancement and seamless integration with CRM and marketing automation tools.  An outstanding characteristic of RDN lies in its capacity for users…

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The Power of Clean Databases: Boosting Marketing Operations Team Productivity

In the ever-evolving landscape of digital marketing, the role of marketing operations teams has become increasingly critical. These teams are tasked with streamlining processes, optimizing workflows, and ensuring that marketing efforts are not only effective but also efficient. One often overlooked but essential element that can significantly impact the productivity of marketing operations teams is…

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Spam-Proof Email Campaigns: Strategies for Better Delivery

In today’s dynamic digital environment, email marketing continues to be a robust tool for businesses to establish meaningful connections with their audiences. Yet, the continuously changing world of spam filters can be quite a puzzle for marketers. Ensuring that emails steer clear of that dreaded spam folder is vital to guarantee that meticulously crafted messages…

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Behavioral Science in B2B Marketing: Useful Tool or Ethical Misstep

Value propositions should win the day. That myth pervades B2B marketing. The messages — written, spoken, or imaged — aim to show the benefits of the company’s products, either goods or services. Alas, while humans are rational, they also act using other human traits in addition to reason. Behavioral Science delves into the entire decision-making…

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Navigating the EU’s Data Privacy Framework: Implications for B2B Marketers

Heads up B2B Digital marketers! Legislators around the world are rushing to protect both consumers and business people from loss of privacy. The recent Adequacy decision by the European Union (EU) endorses a framework that keeps European’s data private, even from government agencies. The EU-U.S. Data Privacy Framework (DPF) was created in cooperation by the…

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Precision Brand Marketing: Navigating B2B Success with Targeted Strategies

Precision brand marketing (PBM) is a strategic approach that delivers targeted, personalized messages to specific audience segments. It uses data-driven insights and sophisticated analytics to understand customer behavior, preferences, and pain points. With this knowledge, businesses can create highly relevant and engaging marketing campaigns, strengthening brand resonance and customer loyalty. Creating relevant marketing campaigns is…

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Optimizing Success: Unleashing the Potential of Marketing Operations

In today’s dynamic and competitive business landscape, the role of marketing operations (MOPs) has emerged as a critical driver of success. Playing a pivotal role in aligning marketing strategies with overall business objectives, marketing operations streamlines processes while leveraging technology and harnessing data to make informed decisions.  What does this mean? MOPs is the engine…

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Bot Submissions: Solution Options & Recommendations

Hackers use bots to submit forms on a website for many reasons that include Distributed Denial of Service (DDoS) attacks, content spamming, Data Scraping, testing to identify vulnerable websites for future attacks, and conducting cyber attacks, all of which can cause nuisance and fill a database with junk records that may result in wasted time…

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Project Portfolio Management as a Model for B2B Digital Marketing

Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various…

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