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Silicon Review publishes RightWave Article: B2B Marketing – Account Based Marketing (ABM) Demystified


In a recent article published in Silicon Review, RightWave’s CEO, Anurag Khemka explains the intricacies of Account Based Marketing (ABM) and its importance for B2B organizations.

In this article, Anurag uncovers where B2B Organizations fail to align the Marketing & Sales efforts and how the organizations can get the best of their efforts by adopting Account Based Marketing. While there will always be some friction between Marketing & Sales, Anurag goes on to explain how successful implementation of Marketing Automation systems guarantees competitive edge for B2B organizations adopting Account Based Marketing.

Download the entire article: B2B Marketing: Account Based Marketing (ABM) Demystified