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Need for a QA Strategy in Marketing Processes

Make the business New Year resolution to start the year with an effective QA Process that streamlines and outlines business objectives and the marketing strategies and tactics needed to achieve them.

Marketing is significant to engage customers. The reality of any business is to profit and promoting is a fundamental channel to arrive at that ultimate objective. Promoting drives deals.

Why marketing is so important for any modern business

It informs
On a base level, marketing is helpful for client education. In order to search for services or goods, the crowd must have a strong comprehension of what it will do and the manner in which it works.

It sustains
Marketing is supposed to sustain a company’s revenues, profits, and growth. Promoting is vital because it permits businesses to keep up lasting and present relationships with their audiences. It is not a one-time fix, it’s a current strategy that helps businesses flourish.

It engages
Customer engagement is the heart of any successful business and through the marketing process, we can nurture the Customers.

It grows
Marketing is an important strategy to ensure the growth of the business as it secures a business’s future through new and old customer engagement.

Quality Assurance—-
It’s Hard to Keep Up

Quality Assurance (QA) is not just to find out the faults in the products. It is the impact of flaws in direction or misdirection that cause work to be scrapped or redone late in the process. In the last year over dozens of different devices, platforms, and operating systems, browsers were released.

QA may be a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering products or services to customers; which ISO 9000 defines as “part of quality management focused on providing confidence that quality requirements are going to be fulfilled.

Research has shown that 56% of all marketing project problems occur during the requirement elicitation phase of the project. 27% during the Design Phase i.e majority of bugs happen before actual work even starts [1].

QA_StrategyQuality Assurance: requires putting processes in place before starting the actual execution e.g. activities include process checklists, process standards, process documentation, and project audit.

Quality Control: is doing everything possible during the creative process to make sure the finished results are what we expected.

Reasons for the Need for Quality Assurance and Quality Control process for Marketing Efforts

  • Increases customer satisfaction
  • Makes an excellent first impression
  • Promotes higher productivity
  • Maintain ISO compliance
  • Avoids redo
  • Builds trust and reliability

QA Strategy for enhancing Quality

  • QA as a High Priority
  • Quality Standards in Place
  • Risk identification
  • Assumptions and Dependencies
  • Test Schedule
  • Defect reporting and tracking
  • Data Flow
  • Project Completion Deadlines
  • Strong Reviews

QA Strategy and Planning includes

This section includes the phase where we need to test the service/product it can be:

  • Design
  • Development
  • Staging
  • Release

The Where
This Term describes the testing for the application on a device or operating system you want it available on i.e to check its Digital compatibility–does it display on all browsers and devices?

The How
It includes the resources and tools and methods used to test the intended application.


Having a proactive approach to digital quality results in digital selling success
A QA Strategy Builds Trust and reliability in digital promoting Initiatives.

Not solely will implementing a QA strategy cause optimized digital-selling campaigns and lead-information capturing success, increasing digital quality also improves the whole expertise prospects and customers have along with the organization’s whole.

How RightWave causes promoting Companies to guarantee Quality

RightWave has a profound, deliberate, and coherent framework with a start-to-finish test plan. It ensures that the certified solution will always be tested in terms of functionality, performance, reliability, stability, and compatibility with other legacies- and/or external systems.
RightWave follows the PDCA cycle or Deming cycle to ensure that every phase and feature of the software solution is tested. If any potential issue is identified it will be fixed before the product goes live. For more details please Contact RightWave


  1. Abelson Taylor. “QA Best Practices in Digital Marketing”. SlideShare, Published on Mar 7, 2014.
  2. Pearson, Sonia. “The Importance of Quality Assurance for Content Marketing Efforts”. Tallyfy, April 11, 2016, Updated on December 4th, 2019.