This month’s HubSpot update brings a variety of improvements designed to make your work life easier and more productive.
This post borrows heavily from the article “HubSpot’s May 2024 updates: Advanced email metrics, custom invoices and more“, by Tyler Samani-Sprunk from MarTech.org. He provides a detailed overview of HubSpot’s latest feature enhancements, including tools like bot filtering for accurate email metrics and custom fields for flexible invoicing.
From getting a clearer picture of your email marketing performance to streamlining approvals and managing goals, here’s what’s new:
- Simplified Navigation: Say goodbye to confusing menus! HubSpot now features a vertical navigation bar on the left side of your screen, making it easy to find the tools you need quickly.
- Custom Invoices: Tailor your invoices to perfectly suit your business needs. With the ability to add up to four custom fields, you can include important details like product information or internal IDs.
- Bookmarked Navigation: Save time and stay focused by bookmarking the features you use most often. This way, you can access them with a single click, eliminating the need to navigate through menus.
- Accurate Email Metrics: Gain a more accurate understanding of how your email campaigns are performing. HubSpot now filters out activity from bots, giving you a clearer picture of real human engagement.
- Mobile Approvals: Marketing leaders can now approve content on the go using the HubSpot mobile app. This streamlines the process and ensures timely content rollouts.
- Flexible Feature Rollout: Super admins can now choose to receive new features later, giving them additional time to prepare their teams.
- Goal-Based Reports: Keep track of your progress towards achieving your goals more easily. This update allows you to create reports that include Goals data for better monitoring and decision-making.
- Playbook Automation: Save time and ensure consistency in your sales process by automatically triggering workflows when playbooks are submitted. This eliminates manual tasks and ensures best practices are followed.
Changes to Commerce Hub Pricing
HubSpot will be introducing a new platform fee for payments processed through their system. There is a grace period for existing users, but if you’re considering using HubSpot payments, now is the time to take advantage of the current rates.
Reference: https://martech.org/hubspots-may-2024-updates-advanced-email-metrics-custom-invoices-and-more/
