The comeback can be stronger than the setback. How can B2B SaaS vendors recover quickly from the pandemic setback? How can they make their companies even more successful than before the crisis? History and recent research show that this is possible with better alignment between Sales and Marketing and other aggressive measures. RightWave, Inc., and…
Read article A survey of organizations will establish a baseline of resources, measurements, and time allocations across all the competing demands. RightWave, Inc., and RightWave and RevOps Squared are looking ahead to B2B Marketing Operations post-pandemic. As a baseline, the two companies are conducting a survey to determine current strategies and tactics. Marketing executives, digital marketers, demand generation managers and…
Read article On March 31, Marketo breakouts and hundreds of others will be available. The Adobe Summit has been known as an outstanding conference for many years. Adobe (1) shines as a long-lasting and highly adaptable Silicon Valley giant. For 36 years, Adobe has provided useful services and products. With the 2018 acquisition of Marketo (2), Adobe made itself even…
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Revenue Recognition Anywhere, Personal Social Module, and Direct Sending from Case are highlights of the latest release of Salesforce.com. Many other new features and feature improvements are available for Marketing (1) and Sales (2) along with improvements for Service and Manufacturing. Revenue Recognition Anywhere increases the number of revenue recognition points from only four (ordering, invoicing, credit lining, and debt…
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Some RightWave employees in Noida are shown celebrating India’s Republic Day. All of the Noida employees as well as employees in RightWave’s other locations, Dehradun and San Jose, are delighted that India’s constitution came into effect 70 years ago on January 26, 1950. Festivities throughout the world’s most populous democracy started more than a week ago…
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RightWave is honored to have been selected as one of Business APAC’s 2019 One-Stop IT Service & Solution Providers. These awards focus on visionary leaders which RightWave’s CEO Anurag Khemka certainly exemplifies. In presenting the award to RightWave, Business APAC traced Anurag’s journey from a technologist who became enamored of marketing to the founding the…
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Data Quality Governance benefits both B2B Marketing and B2B Sales. In only 45 minutes, marketers and sales professionals can learn about the disadvantages of databases with out-of-date, duplicated, and inaccurate information about prospects and customers. These can include severe legal penalties in several states and countries if privacy is invaded or unwanted communications sent. More…
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