Marketo Engage Support
RightWave helps marketing teams run, improve and support Adobe Marketo Engage across day-to-day campaign execution, lead management, data quality, reporting, integrations and platform operations. Whether you need additional hands for ongoing execution, help untangling a complex instance or support preparing Marketo for AI and automation, our Marketo specialists work within the environment and processes you already have.
Adobe Marketo Engage · Silver Partner
Campaign Operations
Build, test and launch campaigns without adding more production work to your internal team. Support can include email and nurture programs, landing pages, forms, program setup, list uploads, webinars, events, templates, subscription management and campaign QA.
Lead Lifecycle & Scoring
RightWave can help design and maintain lead lifecycle programs, behavioral and demographic scoring, routing rules, status management and sales handoff processes, while reviewing how changes may affect the wider funnel before they are implemented.
Data Quality & Segmentation
We help identify and address duplicate, incomplete, inconsistent or low-quality data, improve segmentation, support enrichment and list management, and strengthen the rules that keep new data cleaner as it enters the database.
Reporting & Attribution
RightWave supports campaign reporting, dashboards, custom KPIs, attribution, database health analysis and ongoing measurement of areas such as engagement, reach, database completeness and growth.
Platform Operations & Integrations
We support platform configuration, troubleshooting, integrations, webhooks, APIs and the operational side of the Marketo-to-CRM connection, including monitoring and resolving sync issues.
AI & Automation Readiness
RightWave can help assess the instance, identify suitable use cases and put the data, workflows, permissions and governance in place before greater automation is introduced.
Read the reviews
RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.
Marketing Operations Head
Global SaaS Company
RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.
Marketing Head.
SaaS Startup
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Marketing Head
Global Software Company
FAQs
RightWave supports campaign execution, lead lifecycle and scoring, data quality and segmentation, reporting and attribution, platform operations, integrations and AI readiness within the Marketo environment.
Support can range from ongoing execution to troubleshooting, optimization and project-based improvements.
Yes.
We can work within your existing program structure, naming conventions, campaign processes, lifecycle rules, integrations and governance rather than requiring you to rebuild the environment around a separate RightWave methodology.
Yes, from the Marketing Operations side.
That can include Marketo-to-Salesforce sync monitoring, troubleshooting, field and lifecycle alignment, campaign visibility and the flow of marketing data between the two systems.
Broader Salesforce platform administration or development should sit within the appropriate Salesforce scope rather than being implied as part of Marketo support.
No. RightWave can support Marketo as it operates today. AI and additional automation are options where there is a suitable use case and the underlying data, workflows and controls are ready.
Yes.
RightWave can help assess potential use cases, readiness, access requirements and operational controls, and support implementation where those capabilities make sense for your environment.