Marketo Engage Support
RightWave helps teams run, troubleshoot and improve Marketo Engage across campaign execution, lead management, data quality, reporting and integrations. We take on the detailed work that keeps Marketo running day to day, while helping your team improve the underlying processes and identify where automation or AI can genuinely reduce effort.
Campaign Operations
Build, QA and launch email, nurture, webinar and multichannel programs. We also support landing pages, forms, list uploads and the other operational work that has to be accurate every time a campaign goes live.
Lead Lifecycle & Scoring
Set up and maintain lifecycle stages, behavioral and demographic scoring, routing and assignment logic so leads move through Marketo and reach sales as expected.
Data Quality & Segmentation
Clean and deduplicate records, standardize fields, enrich missing information and build reliable audience segments so campaign targeting, scoring and reporting work from better data.
Reporting & Attribution
Build recurring and on-demand reporting, dashboards, KPIs, attribution and funnel views that make it easier to connect marketing activity with pipeline and results.
Platform Operations & Integrations
Configure and troubleshoot Marketo, manage integrations and third-party connections and resolve the technical issues that can quietly disrupt campaigns, lead flow or reporting.
AI & Automation Readiness
When AI makes sense, we prepare the Marketo data and workflow foundation first. We can then support governed MCP and API access and automation built around actual Marketo logic such as smart campaigns and tokens, with appropriate permissions, oversight and controls.
Read the reviews
RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.
Marketing Operations Head
Global SaaS Company
RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.
Marketing Head.
SaaS Startup
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Marketing Head
Global Software Company
FAQs
Campaign execution, lead management, data quality, reporting, attribution, platform operations, integrations and troubleshooting. The scope can change as your priorities change.
No. RightWave can simply help run and improve Marketo. AI and automation are introduced only where they create a practical benefit.
We start with data and workflow readiness, then design access and automation around actual Marketo logic. Permissions, auditability and human oversight are considered before giving agents broader access.
You get a dedicated team that learns your environment and ways of working, backed by additional specialists when required. The inclusive retainer allows the scope to move across operational priorities instead of locking the team into one narrow task.