Platform & CRM Operations
Marketing Operations depends on more than a well-configured marketing automation platform. Campaigns, lead flow, data, reporting and sales handoffs all depend on information moving correctly between your MAP, CRM and the systems connected to them.
Adobe Marketo Engage
Campaign execution, lifecycle and scoring, data quality, reporting, integrations and day-to-day Marketo operations.
HubSpot
Campaigns and workflows, lifecycle management, data quality, integrations and HubSpot platform operations, with Breeze and MCP support.
Salesforce CRM
Marketing-side Salesforce support across MAP-to-CRM sync, lead routing, campaign visibility, data quality and reporting.
MCAE (Pardot)
Campaign operations, lifecycle and scoring, segmentation, reporting, Salesforce alignment and ongoing Account Engagement platform.
Oracle Eloqua
Campaign execution, lifecycle management, data segmentation, reporting analytics, integrations and day-to-day Eloqua operations.
Salesforce Marketing Cloud, Data 360 & Agentforce
Campaign and journey operations, audiences and segmentation, data readiness, reporting and governed AI enablement across the Salesforce marketing ecosystem.
AI & Automation Readiness
Breeze, Agentforce, MCP and other AI capabilities can interact directly with marketing and CRM data. That makes the quality of the underlying environment even more important. RightWave can help review the data, workflows, integrations, permissions and access model first, then support AI or automation where there is a useful business case.
Depending on the platform, that can include governed MCP and API access, native AI capabilities, automated workflows and clearly defined human approvals.
Read the reviews
RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.
Marketing Operations Head
Global SaaS Company
RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.
Marketing Head.
SaaS Startup
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Marketing Head
Global Software Company
FAQs
RightWave supports Adobe Marketo Engage, HubSpot, Salesforce CRM, Salesforce Marketing Cloud, MCAE (Pardot) and Eloqua, together with the connections between these platforms.
We support platform administration, configuration, integrations, MAP to CRM sync, field mapping, lifecycle alignment, routing, campaign processes, data quality, reporting and troubleshooting within the marketing environment.
No. Our Salesforce work is focused on the marketing side of the environment, including MAP to CRM integration, marketing data, lifecycle alignment, campaign visibility and marketing related reporting.
Broader Salesforce ownership such as sales process administration, Apex development or ownership of the overall CRM environment is outside this service.
Yes. That is one of the reasons for this service. Many Marketing Operations problems sit between systems rather than inside one platform, so RightWave can work across the connected environment instead of treating every system separately.
Your RightWave team can draw on additional specialists across Marketing Operations, data, QA, development and web support as requirements change. This allows the engagement to move across operational priorities without creating a separate project for every issue.
Yes. Depending on the requirement, RightWave can support data transfer, asset and workflow recreation, integration testing and post-migration stabilization across supported marketing platforms.
No. The service works independently of AI. RightWave can operate and improve the platforms you have today and introduce AI, MCP or additional automation only where it makes practical sense.