Platform & CRM Operations
Marketing Operations depends on more than a well-configured marketing automation platform. Campaigns, lead flow, data, reporting and sales handoffs all depend on information moving correctly between your MAP, CRM and the systems connected to them. RightWave helps marketing teams configure, operate, troubleshoot and improve those environments so the platforms behind Marketing Operations work together rather than creating more operational work.
Adobe Marketo Engage
Campaign execution, lifecycle and scoring, data quality, reporting, integrations and day-to-day Marketo operations.
HubSpot
Campaigns and workflows, lifecycle management, data quality, reporting, integrations and HubSpot platform operations, with Breeze and MCP support where relevant.
Salesforce CRM
Marketing-side Salesforce support across MAP-to-CRM sync, lead routing, campaign visibility, data quality and reporting.
MCAE (Pardot)
Campaign operations, lifecycle and scoring, segmentation, reporting, Salesforce alignment and ongoing Account Engagement platform support.
Oracle Eloqua
Campaign execution, lifecycle management, segmentation, reporting, integrations and day-to-day Eloqua operations.
Salesforce Marketing Cloud, Data 360 & Agentforce
Campaign and journey operations, audiences and segmentation, data readiness, reporting and governed AI enablement across the Salesforce marketing ecosystem.
AI & Automation Readiness
Breeze, Agentforce, MCP and other AI capabilities can interact directly with marketing and CRM data. That makes the quality of the underlying environment even more important. RightWave can help review the data, workflows, integrations, permissions and access model first, then support AI or automation where there is a useful business case.
Depending on the platform, that can include governed MCP and API access, native AI capabilities, automated workflows and clearly defined human approvals.
Testimonials
RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.
Marketing Operations Head
Global SaaS Company
RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.
Marketing Head
SaaS Startup
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Marketing Head
Global Software Company
FAQs
RightWave supports Adobe Marketo Engage, HubSpot, Salesforce CRM, Salesforce Marketing Cloud, MCAE (Pardot), Eloqua and related Salesforce Data 360 and Agentforce requirements within the Marketing Operations environment.
Yes. Many Marketing Operations environments involve a marketing automation platform, CRM and several connected applications. RightWave can work across those connections rather than requiring each platform to operate as a completely separate engagement.
Yes. RightWave can help investigate synchronization, field mappings, integration logic and data-flow issues between marketing automation platforms and CRM systems.
Not necessarily. RightWave’s core scope on this page is Salesforce from the Marketing Operations side: MAP-to-CRM connectivity, marketing data, lifecycle and routing, campaign visibility and related reporting. Broader Salesforce administration, development or sales-process ownership should be scoped separately where required.
Yes. Depending on the requirement, RightWave can support data transfer, asset and workflow recreation, integration testing and post-migration stabilization across supported marketing platforms.
No. The service works independently of AI. RightWave can operate and improve the platforms you have today and introduce AI, MCP or additional automation only where it makes practical sense.