MCAE (Pardot) Support
RightWave helps teams using MCAE (Pardot) improve campaign execution, lead management, scoring, data quality and the connection to Salesforce. We take on the operational work that keeps programs moving while helping strengthen the foundation required for better automation and AI later.
Campaign Operations
Build, test and launch email, nurture, webinar and other campaigns while managing the forms, landing pages, follow-up workflows and subscription preferences that support them.
Lead Lifecycle & Scoring
Define lifecycle stages and statuses, build and tune behavioral and demographic scoring and maintain the routing logic that moves qualified leads into Salesforce.
Data Quality & Segmentation
Clean and deduplicate records, standardize fields, enrich missing information and build the segments and target audiences campaigns and lead management depend on.
Reporting & Attribution
Build dashboards, recurring reporting, custom KPIs, attribution and funnel views to improve visibility into campaign, channel and revenue-stage performance.
Salesforce Alignment & Platform Operations
Maintain the connection between MCAE and Salesforce, support platform configuration and integrations and troubleshoot the technical issues that interrupt lead flow or campaign execution.
Einstein, Agentforce & AI Readiness
When AI becomes useful, we first prepare the data and scoring foundation. We can then support governed MCP and API access across MCAE and Salesforce and scope agents around real Account Engagement and CRM logic.
Read the reviews
RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.
Marketing Operations Head
Global SaaS Company
RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.
Marketing Head.
SaaS Startup
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Marketing Head
Global Software Company
FAQs
Campaign execution, lead management, scoring, data quality, reporting, platform operations and the marketing-side connection with Salesforce.
MCAE depends heavily on Salesforce for lead flow and reporting. When the two environments fall out of step, routing, lifecycle management and measurement can quickly break down.
No. We can operate and improve MCAE without AI. The AI work becomes relevant only when the use case and underlying environment justify it.
We focus first on data and scoring readiness, then govern access between MCAE and connected Salesforce data and design agents around actual business logic.