Value propositions should win the day. That myth pervades B2B marketing. The messages — written, spoken, or imaged — aim to show the benefits of the company’s products, either goods or services. Alas, while humans are rational, they also act using other human traits in addition to reason. Behavioral Science delves into the entire decision-making…
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Heads up B2B Digital marketers! Legislators around the world are rushing to protect both consumers and business people from loss of privacy. The recent Adequacy decision by the European Union (EU) endorses a framework that keeps European’s data private, even from government agencies. The EU-U.S. Data Privacy Framework (DPF) was created in cooperation by the…
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RightWave CEO Anurag Khemka is extraordinarily proud of this achievement. He stated, “The certifications provide external confirmation of the high standards of quality and information security that RightWave has always pursued. Our customers expect and deserve the highest quality of consistent and dependable services along with rigorous safeguards of their information. ISO 9001 and ISO…
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Starting February 1, 2022, SFDC Users must confirm logins from a second device or via a workaround such as a list of codes. This will apply to all Salesforce and Salesforce Partner solutions. Given the ubiquitous use of these products, millions of users around the world will be affected. Although the impact of this preventive…
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DotCom Magazine today announced that RightWave has been selected to join its annual Impact Company of The Year List for 2021. In addition, Andy Jacob, CEO of DotCom Magazine, interviewed RightWave CEO Anurag Khemka. Listen to the Spotify podcast of the interview or watch the video interview on DotCom Magazine.
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ISO 9001:2015 and ISO/IEC 27001:2013 signify successful audits for RightWave’s Quality Management System (QMS) and its Information Management System (IMS). The latter has a strong emphasis on information security. The public announcement of these awards is available at https://www.prlog.org/12878075-rightwave-inc-awarded-iso-90012015-and-isoiec-270012013-certifications.pdf
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Marketo Certified Expert (MCE) awards and Adobe and Marketo Silver partnerships were recently released to the press and other media. Congratulations are due to the RightWave employees who now have MCE status, a formal recognition of their Marketo skills. RightWave customers benefit not only from Marketo expertise but from skill in many areas of B2B Digital Marketing…
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90 days will be Marketo’s new retention period starting Tuesday September 1, 2020. Marketo will retain sent and delivered email data for that period of time, a reduction from the 25-month standard retention and 37-month extended retention. This change only applies to Smart Lists. There is no impact on Analytics, Dashboards, or Reports. Also, Date Opened…
Read article Insights include the ratio of Marketing staff to Marketing Operations staff, top responsibilities, primary metrics, key challenges, and the impact of the COVID-19 pandemic. This 2020 study of Business-to-Business Marketing Operations executives and managers includes a bonus section that highlights areas in which Marketing Operations can facilitate alignment and collaboration between Marketing and Sales. Marketers, sales personnel,…
Read article Work.com is a powerful new product from Salesforce. The market-dominating customer relationship management (CRM) vendor also just announced a product for public health agencies. Complementing its sales, support, and marketing tools, Work.com is Salesforce’s entry into the management of employees and contractors, and is focused on the post-pandemic world (1). With more than 100 physical…
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