Salesforce Marketing Cloud, Data 360 & Agentforce Support
RightWave helps marketing teams operate and improve Salesforce Marketing Cloud Engagement, Marketing Cloud Next, Data 360 and Agentforce. We support campaign and journey execution, audiences, data governance, reporting and the operational foundation behind personalization. When AI is introduced, we help make sure identity, segmentation, consent and access are under control first.
Campaign & Journey Operations
Build, test, launch and maintain campaigns and customer journeys while keeping execution, QA and the operational details behind them reliable.
Audience & Segmentation Management
Build and maintain audiences and segmentation logic so customer journeys reach the right people based on trusted and consistently managed data.
Data 360 Readiness & Governance
Prepare the data foundation that customer engagement depends on, including the identity, segmentation and governance considerations required before using the data more broadly.
Behavioral Triggers & Personalization
Support trigger-based customer engagement and personalization while making sure the underlying data and journey logic behave as intended.
Reporting, Measurement & Consent
Support reporting and measurement across programs while maintaining the consent and data-handling discipline needed for responsible customer engagement.
Agentforce & Governed AI
Start with real customer data and actual journey logic, not an AI feature looking for a problem. We help plan Agentforce use cases, govern access across Marketing Cloud and Data 360 and keep human review in place while designing agents efficiently.
Read the reviews
RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.
Marketing Operations Head
Global SaaS Company
RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.
Marketing Head.
SaaS Startup
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Marketing Head
Global Software Company
FAQs
Salesforce Marketing Cloud Engagement, Marketing Cloud Next including Growth and Advanced, Data 360 and Agentforce.
Campaign and journey operations, audience management, data and journey governance, behavioral triggers, reporting and measurement, consent and data-handling processes.
Because personalization and automated journeys act on the information they receive. Poor identity, segmentation or consent data can cause AI to make the wrong decision at much greater scale.
We start with the use case, the underlying customer data and the journey logic. Access is governed, human review is kept where it belongs and agent design is managed with both outcomes and consumption in mind.