“How can I make marketing automation easier for marketing?” – Anurag Khemka, RightWave, CEO. This probing question was instrumental in the launch of RightWave, Inc., and twenty years later, RightWave is a leader in B2B Marketing Operations & Marketing Automation services. RightWave is delighted to announce the recent release of the Entrepreneur’s Journey video, an…
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Last Tuesday, RightWave announced the release of RightData Normalizer (RDN), a cloud-based product. RightData Normalizer provides a cutting-edge solution for businesses seeking Data Quality Governance for marketing and sales data by producing real-time data enhancement and seamless integration with CRM and marketing automation tools. An outstanding characteristic of RDN lies in its capacity for users…
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In today’s dynamic digital environment, email marketing continues to be a robust tool for businesses to establish meaningful connections with their audiences. Yet, the continuously changing world of spam filters can be quite a puzzle for marketers. Ensuring that emails steer clear of that dreaded spam folder is vital to guarantee that meticulously crafted messages…
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Precision brand marketing (PBM) is a strategic approach that delivers targeted, personalized messages to specific audience segments. It uses data-driven insights and sophisticated analytics to understand customer behavior, preferences, and pain points. With this knowledge, businesses can create highly relevant and engaging marketing campaigns, strengthening brand resonance and customer loyalty. Creating relevant marketing campaigns is…
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In today’s dynamic and competitive business landscape, the role of marketing operations (MOPs) has emerged as a critical driver of success. Playing a pivotal role in aligning marketing strategies with overall business objectives, marketing operations streamlines processes while leveraging technology and harnessing data to make informed decisions. What does this mean? MOPs is the engine…
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Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various…
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Business-to-Business (B2B) digital marketers are essential to business marketing strategy for promoting lead generation and reaching new audiences. A company’s digital presence is significant as it heightens brand awareness and increases the reach to the target audience. An advantage of using digital marketers is building brand awareness by using social media and other campaigns that…
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Renewals and Referrals result from inter-department collaboration between marketing and customer service for positive end-to-end customer experiences. Much has been said and written about the Marketing/Sales relationship; the Marketing/Service relationship is equally important. The partnership between marketing and customer service increases the continuity of information to customers while boosting the services’ integrity. This strengthens trust…
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As marketers managing brands and knowing when to use a drip or nurture email campaign can be a complex decision. Understanding the campaign goal and what the audience looks for is essential. If the strategy is to send emails regardless of the recipient’s interaction, then use a drip campaign. If the preference, though, is to…
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As marketing organizations respond to the changing environment, B2B companies must adapt quickly. Results-oriented marketing continues to be challenging as top influencers are more engaged in the decision-making, and as prospective buyers develop more insights, the market’s expectations continue to rise. With every marketing dollar buying less in this time of inflation and difficulties in…
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