Andrea Conti

Author

The Next Wave in Data Normalization Products: RightWave Unveils RightData Normalizer

Last Tuesday, RightWave announced the release of RightData Normalizer (RDN), a cloud-based product. RightData Normalizer provides a cutting-edge solution for businesses seeking Data Quality Governance for marketing and sales data by producing real-time data enhancement and seamless integration with CRM and marketing automation tools.  An outstanding characteristic of RDN lies in its capacity for users…

Read article
Spam-Proof Email Campaigns: Strategies for Better Delivery

In today’s dynamic digital environment, email marketing continues to be a robust tool for businesses to establish meaningful connections with their audiences. Yet, the continuously changing world of spam filters can be quite a puzzle for marketers. Ensuring that emails steer clear of that dreaded spam folder is vital to guarantee that meticulously crafted messages…

Read article
Precision Brand Marketing: Navigating B2B Success with Targeted Strategies

Precision brand marketing (PBM) is a strategic approach that delivers targeted, personalized messages to specific audience segments. It uses data-driven insights and sophisticated analytics to understand customer behavior, preferences, and pain points. With this knowledge, businesses can create highly relevant and engaging marketing campaigns, strengthening brand resonance and customer loyalty. Creating relevant marketing campaigns is…

Read article
Optimizing Success: Unleashing the Potential of Marketing Operations

In today’s dynamic and competitive business landscape, the role of marketing operations (MOPs) has emerged as a critical driver of success. Playing a pivotal role in aligning marketing strategies with overall business objectives, marketing operations streamlines processes while leveraging technology and harnessing data to make informed decisions.  What does this mean? MOPs is the engine…

Read article
Hiring B2B Digital Marketers

Business-to-Business (B2B) digital marketers are essential to business marketing strategy for promoting lead generation and reaching new audiences. A company’s digital presence is significant as it heightens brand awareness and increases the reach to the target audience. An advantage of using digital marketers is building brand awareness by using social media and other campaigns that…

Read article
Enhancing B2B Marketing’s Relationship with Customer Service

Renewals and Referrals result from inter-department collaboration between marketing and customer service for positive end-to-end customer experiences. Much has been said and written about the Marketing/Sales relationship; the Marketing/Service relationship is equally important. The partnership between marketing and customer service increases the continuity of information to customers while boosting the services’ integrity. This strengthens trust…

Read article
Choosing Nurture or Drip Campaigns for B2B Marketing

As marketers managing brands and knowing when to use a drip or nurture email campaign can be a complex decision. Understanding the campaign goal  and what the  audience looks for is essential. If the strategy is to send emails regardless of the recipient’s interaction, then use a drip campaign. If the preference, though, is to…

Read article
On-Demand Webinar: 5 Actions to Increase Marketing Ops Impact on Business Value

As marketing organizations respond to the changing environment, B2B companies must adapt quickly. Results-oriented marketing continues to be challenging as top influencers are more engaged in the decision-making, and as prospective buyers develop more insights, the market’s expectations continue to rise. With every marketing dollar buying less in this time of inflation and difficulties in…

Read article