Marketing Technology

Insights From the Top: An Exclusive Interview with RightWave CEO, Anurag Khemka

“How can I make marketing automation easier for marketing?” – Anurag Khemka, RightWave, CEO.  This probing question was instrumental in the launch of RightWave, Inc., and twenty years later, RightWave is a leader in B2B Marketing Operations & Marketing Automation services. RightWave is delighted to announce the recent release of the Entrepreneur’s Journey video, an…

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Optimizing Success: Unleashing the Potential of Marketing Operations

In today’s dynamic and competitive business landscape, the role of marketing operations (MOPs) has emerged as a critical driver of success. Playing a pivotal role in aligning marketing strategies with overall business objectives, marketing operations streamlines processes while leveraging technology and harnessing data to make informed decisions.  What does this mean? MOPs is the engine…

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