At RightWave, we’ve always believed that the key to effective marketing operations lies in combining human strategy with cutting-edge technology. That’s why we’re excited about the launch of Breeze, HubSpot’s newly unveiled AI solution designed to simplify marketing, sales, and service operations for B2B companies. HubSpot’s latest innovation represents a pivotal moment for businesses looking…
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Reaching a global audience requires an intricate balance of maintaining brand consistency while localizing content for diverse markets. Here’s how Adobe’s Marketo Engage can be a powerful tool to support multilingual and multi-regional marketing efforts: Culture and Localization: Global marketing demands a deep understanding of cultural nuances. Just as Netflix localizes content with translated audio,…
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In response to the growing trend of using generative AI technologies for searches, HubSpot has launched a new tool called the AI Search Grader. This free tool is designed to help brands assess their visibility within large language models (LLMs) and AI-powered search engines. This comes as AI-driven searches, such as those conducted through AI…
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Overview of HubSpot and LinkedIn Integration HubSpot has introduced a new integration with LinkedIn Sales Navigator, promising to increase the efficiency and effectiveness of sales teams. This integration facilitates smooth data transfer between the platforms, ensuring your team remains organized and focused on closing deals. Previously, Salesforce’s long-standing integration with Sales Navigator gave it a…
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Salesforce recently unveiled the ninth edition of its State of Marketing report, offering insights from marketing leaders worldwide on current trends, priorities, and challenges. The research reveals the increasing role of artificial intelligence (AI) in marketing operations and the importance of data management strategies to maintain customer trust amidst growing vulnerabilities. Key Findings: 92% of…
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This month’s HubSpot update brings a variety of improvements designed to make your work life easier and more productive. From getting a clearer picture of your email marketing performance to streamlining approvals and managing goals, here’s what’s new: Simplified Navigation: Say goodbye to confusing menus! HubSpot now features a vertical navigation bar on the left…
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Looking to harness the power of marketing automation in your healthcare organization? While HIPAA compliance can add complexity, Marketo offers a solution under specific conditions. Here’s a breakdown to help you decide if it fits your needs. Marketo and HIPAA: A Conditional Marriage On its own, Marketo isn’t inherently HIPAA compliant. But here’s the good…
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With a plethora of marketing automation options available, choosing between two of the top contenders, HubSpot and Salesforce MCAE (formerly Pardot), can be a daunting task. In this comprehensive comparison, we’ll delve into the nuances of each platform to help you determine which one aligns best with your business needs in 2024. Introduction Before we…
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This blog post explores the advantages of integrating Marketo and Adobe Analytics. By working together, these two solutions offer a holistic view of your marketing efforts, enabling data-driven decisions and improved campaign performance. Introduction Marketers often struggle to leverage data from various sources, leading to a one-dimensional view. This gap needs to be bridged by…
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Ever felt lost in a sea of green shirts? That’s kind of what targeting your audience with Marketo can feel like without understanding segments and smart lists. Let’s break down the difference and help you pick the right tool for the job. Imagine a giant marketing party. You want to find people interested in a…
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