Sonesh Prakash

Author

Beyond Efficiency: How Data Quality Governance Drives Predictive Lead Qualification

In today’s competitive landscape, mere lead qualification efficiency isn’t enough. We need to shift towards predictive lead qualification, using data not just to identify promising leads, but to anticipate their behavior and tailor engagement accordingly. This is where Data Quality Governance (DQG) truly shines. From Accuracy to Insight: While the blog rightly emphasizes DQG’s role…

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Navigating Gmail and Yahoo’s Enhanced Spam Prevention Measures: A Guide for Email Marketers

In the evolving landscape of email marketing, staying abreast of the latest changes in spam prevention techniques is crucial for marketers to maintain optimal deliverability. Starting February 2024, Google is set to reinforce its spam prevention measures for Gmail, with Yahoo following suit. This blog post delves into the specifics of these changes and offers…

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The Power of Clean Databases: Boosting Marketing Operations Team Productivity

In the ever-evolving landscape of digital marketing, the role of marketing operations teams has become increasingly critical. These teams are tasked with streamlining processes, optimizing workflows, and ensuring that marketing efforts are not only effective but also efficient. One often overlooked but essential element that can significantly impact the productivity of marketing operations teams is…

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