RightWave named Impact Company of the Year; CEO Interviewed

AI is taking on a bigger role in marketing decisions. But there is a problem: many organizations are giving AI more authority before fixing the data it relies on. In

Salesforce Winter ’27 points to a bigger shift than another round of product updates. AI agents are moving from helping people with individual tasks to running complete workflows. They can

Marketing Operations teams are often under pressure to improve something immediately. Reporting is unreliable. Leads are not flowing correctly. Campaign setup takes too long. Teams complain about the CRM. Someone