Insights include the ratio of Marketing staff to Marketing Operations staff, top responsibilities, primary metrics, key challenges, and the impact of the COVID-19 pandemic. This 2020 study of Business-to-Business Marketing Operations executives and managers includes a bonus section that highlights areas in which Marketing Operations can facilitate alignment and collaboration between Marketing and Sales.
Marketers, sales personnel, and executives will find this report timely and actionable. Downloads are available at https://rightwave.com/rwi/research
