Appearing in Silicon Review is an article that features RightWave, Inc. It states that despite heavy investment business-to-business marketing organizations are struggling to get the expected ROI from Marketing Automation due to lack of skilled staff, insufficient processes, and complexity of data and systems. With RightWave’s approach of Marketing Automation as a Service™ (MaaS), marketing executives can focus on strategy and content without worrying about this complexity of campaign management, data management, and marketing operations. Download the entire article: RightWave- Revolutionizing Businesses With a New Approach to Marketing Automation
Marketo Smart Campaigns Are Getting Smarter with AI. Is Your Marketing Operations Ready?
October 16, 2026
For years, marketing operations teams have spent countless hours cleaning data, fixing lead records, and troubleshooting campaign workflows. What if AI could handle many of these problems automatically, before they
