At RightWave, we help companies unlock the full potential of their marketing automation stack—and staying ahead of key platform changes is a big part of that.
HubSpot just released a massive batch of updates in June 2025, and if you’re a Marketing Operations or Revenue Ops leader, these changes can significantly improve how you manage data, campaigns, and customer interactions.
We’ve gone through the original article by Tyler Samani-Sprunk on MarTech.org (link shared below this blog post) and summarized the 14 most impactful updates with commentary on what they mean for your business and how RightWave can help you implement them effectively.
1. Breeze Customer Agent Across All Pro+ Hubs
Why it matters: AI-powered, 24/7 customer support is now available across Marketing, Sales, and Service teams—not just Service Hub.
RightWave POV: If you’re looking to scale customer interactions without increasing headcount, this is the update to act on. We can help configure the knowledge base and conversational flows for your teams.
2. Explore Paths in Customer Journey Analytics
Why it matters: Visualize the most common paths users take before and after key milestones.
RightWave POV: Great for identifying drop-offs and optimizing journeys. We often use this feature to prioritize content or workflow changes based on real behavior—not assumptions.
3. HubSpot Deep Research Connector (ChatGPT Integration)
Why it matters: Run advanced queries in plain English across your CRM using ChatGPT.
RightWave POV: This is where AI meets data storytelling. We can help you structure prompts and use insights to drive campaign or segment strategy.
4. Edit or Delete UTM Values in Campaigns
Why it matters: No more incorrect or cluttered UTM data.
RightWave POV: Cleaner UTMs = cleaner reporting. We recommend auditing your campaign data and setting naming conventions now that you can fix legacy errors.
5. Automated Sales Tax via Commerce Hub
Why it matters: Sales tax is auto-calculated using Stripe Tax based on region and product.
RightWave POV: Eases compliance for product marketers and simplifies setup for U.S./Canada-based businesses. We can help with integration and testing.
6. Content Remix Now Supports Your Page Templates
Why it matters: You can use your own templates for AI-generated content—no coding needed.
RightWave POV: A game-changer for brand consistency. We can help you roll this out so AI-generated pages match your existing look and feel.
7. New Breeze Copilot Beta
Why it matters: Deeper AI conversations, smarter responses.
RightWave POV: This is one to pilot internally. We recommend use cases like campaign planning, customer insights, and drafting emails.
8. AI Lookalike Lists
Why it matters: Create high-fit audience segments based on your best-performing contacts.
RightWave POV: This is huge for paid media teams. We help companies use these lists for LinkedIn and ABM campaigns that actually convert.
9. Standard Sandbox with Deploy to Production
Why it matters: Test CRM changes in a near-live environment, then deploy.
RightWave POV: Finally! We always recommend sandbox testing, and this now makes it much easier and safer to push updates.
10. AI Descriptions for Workflows
Why it matters: Auto-generated summaries make managing workflows easier.
RightWave POV: Great for governance and cross-team collaboration. We suggest keeping a QA process before accepting descriptions, but this is a huge step toward clarity.
11. Auto-Merge Duplicate Records
Why it matters: Admins can now set auto-merge rules based on exact property matches.
RightWave POV: Less time cleaning data = more time optimizing campaigns. We’ve seen data bloat reduce significantly when this feature is used properly.
12. New URL Property Type
Why it matters: Store and validate clickable links inside CRM records.
RightWave POV: Super useful for content-rich teams—track shared files, demo pages, client assets all in one place.
13. Basic Record Cloning
Why it matters: Duplicate records while preserving structure and associations.
RightWave POV: Huge win for teams managing repeatable workflows like retainer deals or monthly service tickets.
14. Email Custom Properties
Why it matters: Add tags like campaign type or region to emails for better reporting.
RightWave POV: Long overdue. We use custom properties to build dashboards and filter performance by business unit or geo.
Final Thoughts:
Each of these updates represents an opportunity—not just a feature release. Whether you’re cleaning your database, scaling campaign ops, or experimenting with AI in your CRM, these changes unlock greater speed, insight, and governance.
At RightWave, we specialize in making these transitions seamless—from sandbox deployment to AI-powered segmentation.
Need help implementing any of these features?
Let’s talk. We’ll help you get the most from your HubSpot investment.
Reference – https://martech.org/14-hubspot-updates-from-june-2025-you-cant-miss/
