As 2024 unfolds, B2B SaaS companies are looking for ways to squeeze the most value out of their marketing automation platforms. Marketo Engage, a leading contender in the space, continues to evolve with exciting new features, enhancements, and future prospects. But navigating these updates can be tricky, especially for busy marketing and data operations teams.…
Read article
In the evolving landscape of email marketing, staying abreast of the latest changes in spam prevention techniques is crucial for marketers to maintain optimal deliverability. Starting February 2024, Google is set to reinforce its spam prevention measures for Gmail, with Yahoo following suit. This blog post delves into the specifics of these changes and offers…
Read article
In the ever-evolving landscape of digital marketing, the role of marketing operations teams has become increasingly critical. These teams are tasked with streamlining processes, optimizing workflows, and ensuring that marketing efforts are not only effective but also efficient. One often overlooked but essential element that can significantly impact the productivity of marketing operations teams is…
Read article