The Marketing Stack must serve the business needs. Dozens of platforms and hundreds of applications are available. Each costs time to install, implement, and integrate. Many also cost money, some extravagant amounts. While it is tempting to try the latest cool tool, B2B marketers must consider these downsides. Ultimately, the tool must allow, actually more…
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Some innovations caused by the pandemic were remarkably effective for B2B marketers. These resourceful people thought outside the box to reach out to current and prospective customers. Many traditional means, particularly in-person events, were impossible. The good news is that those events were very costly so funds were freed up for other initiatives. Massive online…
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Human-made and natural borders of continents, countries, and corporations are no longer barriers. On the negative side, a tiny virus covers the globe in a few weeks while local natural disasters and political turmoil disrupt supply chains and financial markets worldwide. On the positive side, corporations and universities exchange ideas, information, and personnel while engaging…
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To effectively utilize today’s technologies to reach and influence potential customers, a marketing organization needs resources who have both digital marketing and project management skills. However, such dual-skilled individuals are rare. Therefore, one of the following is required: A digital marketer must learn to manage projects. A project manager must master digital marketing. Both a…
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Marketing automation and CRM systems can act as central collection points for the myriad of systems sometimes found in a B2B marketing organization. This point was made explicit in a recent interview of Meagen Eisenberg, CMO for unicorn startup MongoDB. Speaking about the 28 different platforms MongoDB uses to track data and monitor traffic, Ms. Eisenberg said: “Eloqua is…
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This week millions will be grateful for their many blessings. Everyone at RightWave is thankful for its new offices in Noida and San Jose. Productivity will be even higher in these spacious quarters. The company is thrilled to have expertise in Digital Marketing, the most sought-after marketing skill (1) (2). Not only does this knowledge…
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At the expansive Oracle OpenWord Conference currently in progress in San Francisco, business-to-business (B2B) marketers are learning about the Oracle Data Cloud (ODC) small and medium businesses (SMB) solution launched this week. ODC SMB provides marketers with self-service syndicated and custom SMB audiences. More than 100 million contacts in 1.5 million companies can be accessed based…
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Browser with 61% market share leads the way; Firefox will follow Google is modifying the Chrome browser to mark the the tab of all HTTP sites Not Secure. This change has been scheduled for Chrome Release 68 due out today: July 24, 2018. For example, a Chrome tab for the United Nations site appears on Chrome Version…
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Marketers can avoid heavy penalties with timely due diligence The European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, 2018. Any company that does business in Europe or interacts with people based in Europe must comply or risk financial penalties under the law that are as high as the greater of…
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On Thursday January 18 RightWave will provide a webinar showing how B2B marketing organizations can increase their ROI by instituting Data Governance on their prospect and installed base contacts. Space is limited so register as soon at https://rightwave.com/rwi/data-quality-governance In a recent report published by Demand Gen Report (DGR) 83% of the respondents said that their data…
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