Business-to-Business Marketers face a challenge in complying with a myriad of anti-spam legislation around the globe. They also need to take urgent action because the risks of violating Canadian Anti-Spam Legislation (CASL) will grow much larger on July 1. Many courses of action can be taken with respect to current and future customers and prospects.…
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With less than three months left before the “Private Right to Action” provision goes into effect in relation to Canadian Anti-Spam Legislation (CASL), RightWave presents a 30-minute webinar with an overview of CASL and other prominent International Anti-Spam laws. Join RightWave CEO, Anurag Khemka, a Marketing Automation pioneer, on Thursday, April 27th, 2017 at 12…
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To effectively utilize today’s technologies to reach and influence potential customers, a marketing organization needs resources who have both digital marketing and project management skills. However, such dual-skilled individuals are rare. Therefore, one of the following is required: A digital marketer must learn to manage projects. A project manager must master digital marketing. Both a…
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The Integrated Marketing Virtual Conference held on June 23 2016 addressed several current outbound marketing issues. One of the most pertinent sessions for B2B marketers was presented by Target Marketing Magazine (reference 1) and highlighted the continued importance of email marketing. Email continues to achieve highest returns on marketing investment across different channels as shown…
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The Marketing Technology trade show held in San Francisco March 21-22 had dozens of highlights from a substantial collection of marketing technology vendors. We have selected four items that are of importance to Business-to-Business (B2B) marketers: Account-Based Marketing (ABM) was prominent at the show. It is a methodology that not only increases sales but also…
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Appearing in Silicon India magazine is an informative article: B2B Marketer: Challenges in Calculating Marketing ROI written by RightWave CEO Anurag Khemka. The focus is on the beneficial changes brought about by marketing automation. These changes have the potential to move marketing from a cost center to a profit center. Marketing activities have always brought…
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RightWave’s website has a new look and a new focus for 2016. The company has expanded its services for Eloqua, Marketo, NetSuite, and SalesForce. Marketing organizations can now enjoy the flexibility and market intelligence using popular marketing automation and CRM tools. As always, RightWave also provides a basic Marketing Automation system if desired. RightWave’s Marketing…
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SocialTimes has pulled together statistics from 13 sources to create a fascinating infographic entitled Marketing Trends RoadMap for 2015. Ironically, while B2B organizations are waking up to the power of social media, that power is taking a sharp turn. Organic reach is the process whereby services and products are recommended by a purchaser to colleagues.…
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