At RightWave, we believe in staying ahead of the curve, especially when it comes to technology that makes life easier for our clients. HubSpot just released a wave of updates for September 2024, and there’s a lot to get excited about! With over 100 changes to sort through, we’ve picked the top 15 that will make the biggest difference for marketing managers and admins. Whether you’re a HubSpot pro or just getting started, these updates are designed to save time, reduce complexity, and make those all-important data-driven decisions a lot faster.
Here’s a quick look at the top features that caught our eye and how they can help you work smarter.
HubSpot Updates Managers Will Love:
1. Breeze Intelligence (Beta)
HubSpot’s new Breeze Intelligence tool automatically enriches CRM records, helping you find those high-intent leads faster. It pulls in detailed demographic, technographic, and firmographic data, so your sales and marketing efforts are always targeted at the right people — no more outdated information slowing you down!
2. Breeze Copilot (Beta)
Say hello to your new AI assistant! Breeze Copilot is here to help with everything from generating content to pulling insights from your CRM data. Whether you’re drafting emails, analyzing lead info, or just need a little help getting things done, this tool is a huge time-saver.
3. Breeze Content Agent (Beta)
If you’re spending too much time writing blog posts or case studies, the new Breeze Content Agent is a lifesaver. It leverages AI to create high-quality content in minutes — perfect for landing pages, podcasts, and more. Just give it some basic input, and let it do the heavy lifting.
4. Video Remixing (Live)
Repurposing video content can be a pain, but HubSpot’s Video Remixing feature makes it simple. Now, you can easily transform longer videos into short, attention-grabbing clips for social media, blogs, and emails — without needing advanced video editing skills.
5. Case Study Manager (Beta)
Case studies are powerful tools for showing potential clients what you can do. With HubSpot’s new Case Study Manager, you can quickly create, organize, and publish case studies that showcase your wins, all while keeping a professional and consistent look.
6. Leads Summary (Beta)
Imagine having all your lead information in one place. That’s what the new Leads Summary offers. It pulls together all the important data on your leads, so you can quickly see who’s ready to engage and who might need a little more nurturing.
7. AI-Assisted Insights for Reports (Beta)
Who has time to manually dig through reports? HubSpot’s new AI-assisted insights quickly summarize key takeaways from your data, helping you understand what’s working and what needs tweaking — all in a matter of seconds.
8. YouTube Integration (Live)
If your team is using video, this new integration allows you to upload and publish YouTube videos directly from HubSpot. Now, managing your video content is easier than ever, all from one place.
9. Campaign ROI Reporting (Beta)
Measuring the success of your campaigns is now a breeze (pun intended). HubSpot’s new ROI reporting tracks how your campaigns are performing in real-time, so you can pivot or double down on what’s working — all without the need for complicated spreadsheets.
HubSpot Updates Admins Will Love:
10. Expanded Datasets Access (Live)
Admins, get ready to take control of your data like never before. With expanded Datasets access, you can prepare data for advanced reporting across multiple hubs, making it easier to get accurate insights without jumping between tools.
11. New App Cards (Live)
If you’re tired of switching between different tools to get your job done, HubSpot’s new app cards are a welcome addition. Now, you can integrate your favorite third-party tools directly into HubSpot’s CRM, creating a more efficient workflow.
12. New Objects & Templates (Beta)
HubSpot’s new pre-built objects and data templates make setting up your CRM easier than ever. Whether you’re managing appointments, courses, or services, these templates help you get your CRM configured quickly without needing to build everything from scratch.
13. Multiple Lead Pipelines (Beta)
For businesses with more complex sales processes, HubSpot’s new multiple lead pipelines feature allows you to track different types of leads through distinct qualification paths. This ensures that your data stays organized and that each lead is handled according to their unique journey.
14. Conditional Redirects in Forms (Beta)
This update allows you to personalize user journeys by automatically redirecting prospects to different pages based on how they fill out your forms. Whether they need more information or are ready to schedule a meeting, you can guide them seamlessly without extra steps.
15. Relative Date Displays (Beta)
Admins now have the ability to see time-sensitive information, like contract deadlines or follow-up timelines, at a glance with relative date displays. No more guesswork — just clear, actionable insights into your CRM data.
Why These Updates Matter
At RightWave, we see these updates as game-changers for B2B marketing teams. With these new features, HubSpot is doubling down on what matters most: saving time, centralizing key information, and making it easier to draw meaningful insights from your data. Whether it’s AI-powered content creation, better lead tracking, or smarter reporting, these tools will help your team work faster and more efficiently.
If you’re already a HubSpot user, these updates will make a big difference in how you manage your workflows. And if you’re considering HubSpot for your business, now is the perfect time to see how it can transform your marketing operations.
Want to know more about how RightWave can help you make the most of these new features? Let’s chat!
Reference:
https://martech.org/top-15-hubspot-updates-september-2024/
