At RightWave, we know staying on top of HubSpot’s updates can feel like a task, especially with over 90 releases in October alone! That’s why we’ve combed through the list to bring you the 14 updates that can truly transform how you manage marketing, sales, and support operations.
This blog borrows heavily from Tyler Samani-Sprunk’s article, “The 14 HubSpot Updates from October 2024 You Don’t Want to Miss” on Martech.org, where he talks about these updates which represent a strategic leap forward in enhancing marketing, sales, and support functionalities.
This month, HubSpot has rolled out some amazing features, from streamlined email editing and mobile upgrades to integrations that bring more functionality right into your workflows. Let’s dive in and see how these updates can make your life easier and your processes smoother.
Key Updates for HubSpot Managers
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Microsoft Teams Webinar Registration Made Simple
Now, HubSpot lets you use workflows to register contacts for Microsoft Teams webinars seamlessly. With dynamic workflows, you can automate sign-ups without leaving HubSpot, saving time and reducing the need for manual toggling between tools. -
Mobile Lead Summary Widget
Accessing pipeline insights has never been easier, thanks to the new Lead Pipeline Widget on the HubSpot mobile app. Now, sales reps can get an instant snapshot of their pipeline, helping them prioritize on the go and streamline prospecting efforts. -
Stored Payment Methods in Commerce Hub
This feature lets customers securely save their payment methods for future purchases, making transactions smoother and more convenient. For merchants, this translates to faster checkouts and a boost in customer satisfaction. -
Automated Invoice Reminders
Say goodbye to chasing overdue invoices. With automated reminders, you can ensure timely payments and focus on strategic tasks rather than collections. -
URL Personalization Token Support for Emails
Personalize email links like never before by embedding dynamic tokens into URLs. This lets you create tailored experiences with one click, boosting relevance and engagement in your campaigns. -
Microsoft Teams Ticket Integration
HubSpot’s support tool now syncs with Microsoft Teams, making ticket management and collaboration across departments a breeze. Get updates in real-time, sync replies, and manage tickets directly from Teams. -
AI-Driven Copilot for Live Calls
Early access to Breeze Copilot means your reps can get real-time AI assistance during calls, enabling faster note-taking, quick email follow-ups, and on-the-spot CRM insights—all while still on the line.
Updates for HubSpot Admins
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Association Labels in Workflows
Association labels give admins more control over record associations, helping refine workflows for precise record management. -
Ticket Splitting in Help Desk
Complex or reopened tickets can now be split into separate issues, streamlining support and making it easier to track and manage customer inquiries. -
CRM Object Merge Standardization
HubSpot’s updates to CRM object merges ensure consistency, improving how records merge across objects and giving admins more control over primary properties. -
In-App Support with Mobile Chat SDK
Deliver live chat directly within your iOS or Android apps using HubSpot’s Mobile Chat SDK, bringing support closer to customers in real time. -
Conditional Formatting for Report Insights
Spot patterns and insights faster with conditional formatting, allowing you to highlight crucial data points in custom reports at a glance. -
Record Exclusion for Active Lists
Quickly remove specific records from active lists, saving time on manual filtering and keeping lists clean and accurate. -
Drag-and-Drop Flexibility in Email Templates
The new drag-and-drop modules allow your marketing team to make quick edits without a developer, while admins maintain brand consistency.
These October updates pack a punch, making HubSpot even more adaptable, efficient, and user-friendly.
Reference:
https://martech.org/14-top-hubspot-updates-from-october-2024/
