Nowadays the market changes in a spontaneous way. Customers’ interests change with time as the world is introduced to new technologies. It is a challenging situation for the leading companies to stay in the market and keep a good relationship with customers.
The artificial neural network is one of the most effective solutions to play and learn the processes and improve the system by applying multiple iterations of cases. This leads B2B marketers to get more research data of the engagement about their customers/ users and helps marketers to understand many concerns like what do users want, how the patter of interest changes in the market, and how to make plans for the future to increase the business.
The artificial mind now plays the most significant role in marketing automation. There are many AIs in the market as an option. Some of them are listed here. (1)
Chatbots creating content
AI-powered PPC advertising
Personalized website experience
Push notifications
Bot detection
And many more
AI uses customer’s behavior and patterns that helps to understand the mindset of new generation growth. According to Forrester, around 70% of enterprises are spending to implement AI. Also many ruling companies are including AI in their R&D. (2)
Benefits of AI in B2B Marketing:
- Improved Efficiency
- Better prediction
- More relevance performance
- Better reporting
- Reliable strategies
- Increased ROI
Artificial intelligence is taking over our world. It’s up to the people, Love it or Hate it but they cannot ignore it.
For more suggestions to use AI in Marketing, Data Quality Governance, and Reporting, contact RightWave.
References
- Team, Econsultancy, “The State of B2B Marketing Automation report”, Econsultancy, August 2017, https://econsultancy.com/reports/state-of-b2b-marketing-automation/.
- Steven Casey, “It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey”, Forrester, December 11, 2020, https://go.forrester.com/blogs/its-time-chatbots-and-virtual-assistants-play-a-bigger-role-in-the-b2b-buyer-journey/.
