Abhishek Saraswat


Operational vs. Marketing Email

Operational Emails (sometimes called Transactional Emails) are used to share critical, relevant information with current customers. Recipients who opted out from receiving marketing messages can still receive operational emails as long as there is a legitimate interest in sharing the content. Therefore, marketers should use caution when developing content because including marketing messaging in an…

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Enhance Marketing with Artificial Intelligence (AI)

Nowadays the market changes in a spontaneous way. Customers’ interests change with time as the world is introduced to new technologies. It is a challenging situation for the leading companies to stay in the market and keep a good relationship with customers. The artificial neural network is one of the most effective solutions to play and…

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Salesforce Summer’19 Release for Sandbox

Salesforce summer release’19 is making summer cool with some interesting features. Salesforce’s Summer’19 release dates depend on the customer Instance as usual. The feature released for Preview Sandbox first on May 3/4, 2019 and for non-preview type Sandboxes on June 14/15, 2019.(1) What’s new in the Summer Salesforce release?(2) Switching to the Lightning Experience: Salesforce…

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Update on Marketo Activities Data Retention Policy

Attention Marketers – Marketo extends the last date for implementing change in Data Retention Policy to September 30, 2018 Earlier this year, Marketo released a notification regarding the change in the Data Retention Policy that came into effect on August 16, 2018. Understanding the dynamics of this change and its wide impact, Marketo is providing…

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