In response to the growing trend of using generative AI technologies for searches, HubSpot has launched a new tool called the AI Search Grader. This free tool is designed to help brands assess their visibility within large language models (LLMs) and AI-powered search engines. This comes as AI-driven searches, such as those conducted through AI chatbots, are becoming more popular, with a 37% increase in their use compared to traditional search engines, which have seen an 11% decline.
As highlighted in the news byte “From SEO to LMO: HubSpot Launches the First Free Tool for AI Discovery,“ by HubSpot, this groundbreaking initiative is crucial for understanding how brands can adapt to the shift from traditional SEO to Language Model Optimization (LMO). The insights from this news byte serve as the foundation for this blog.
Marketers are increasingly aware of the need to adapt their strategies for AI-centric searches, but until now, they’ve often relied on manual methods that provide only limited insights. HubSpot’s AI Search Grader is designed to fill this gap, offering a clearer path for brands to navigate the evolving search landscape, which HubSpot refers to as Language Model Optimisation (LMO).
Nicholas Holland, HubSpot’s VP of Product and GM of Marketing Hub, pointed out the significant changes underway: “The methods marketers have traditionally used to attract customers are losing effectiveness. Traditional search is on the decline, and as AI-driven search gains traction, marketers need new ways to stand out. The AI Search Grader offers a straightforward, no-cost way for marketers to reach their customers in this new AI era.”
The AI Search Grader simplifies what has been a complex and time-consuming process for marketers. Previously, they had to manually check their brand’s presence in AI search results by visiting various platforms, crafting tailored prompts, and then trying to make sense of the responses. This often led to only a partial understanding of their brand’s position. With AI Search Grader, marketers can now bypass the need for deep AI knowledge and avoid the trial-and-error approach.
The tool provides four key insights: an overall grade, a brand sentiment score, a share of voice score, and a personalized analysis. Together, these components give marketers a thorough understanding of how their brand performs in AI search contexts, helping them transition from traditional SEO practices to LMO. The AI Search Grader is available for free and can be accessed worldwide in English.
HubSpot has a long history of developing tools to help businesses connect with their audiences and grow. The AI Search Grader follows in the footsteps of their Website Grader, which helped many marketers optimize their websites for traditional search engines.
A key feature of the AI Search Grader is “prompt engineering,” which automates the creation of questions that reveal how well a brand performs in AI searches. This process then contextualizes the results, making them easier for marketers to interpret and act on.
HubSpot’s introduction of the AI Search Grader underscores the increasing importance of LMO as more consumers turn to AI technologies for quick, personalized responses. As tools like ChatGPT become the preferred choice for users, it’s crucial for marketers to adapt their strategies to stay visible and effective in this rapidly changing digital environment.
Reference:
