Appearing in Silicon Review is an article that features RightWave, Inc. It states that despite heavy investment business-to-business marketing organizations are struggling to get the expected ROI from Marketing Automation due to lack of skilled staff, insufficient processes, and complexity of data and systems. With RightWave’s approach of Marketing Automation as a Service™ (MaaS), marketing executives can focus on strategy and content without worrying about this complexity of campaign management, data management, and marketing operations. Download the entire article: RightWave- Revolutionizing Businesses With a New Approach to Marketing Automation
Your AI Is Only as Good as the Data Behind It
September 14, 2026
AI is taking on a bigger role in marketing decisions. But there is a problem: many organizations are giving AI more authority before fixing the data it relies on. In
