SMS & RCS from Marketo: What MOPS Teams Should Know Before They Build It
Marketing Ops teams love controlled experimentation.But when it comes to SMS or RCS from Marketo, “technically possible” and “operationally smart” are very different things. A recent MOPS community discussion surfaced a familiar question: Has anyone used SMS/RCS messaging out of Marketo using a third-party tool? The answers reveal an important truth:SMS in Marketo is easy…
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