Why Unsubscribe Governance Breaks Down And How MOPS Teams Can Fix It

In almost every B2B organization, Marketing Operations eventually runs into the same deceptively simple question: “Can we map Marketo’s native Unsubscribed field to a custom field in Salesforce?” At first glance, it sounds like a field-mapping request. But beneath it lies a bigger operational challenge — one that affects compliance, reporting, sales alignment, and customer…