Why Creating a New Salesforce Lead for Every MQL Is a Data Disaster (and What To Do Instead)

In 2024–2025, we continue to see a surprising trend inside RevOps and SalesOps teams:Some organizations still want to create a brand-new Salesforce Lead record every time a person becomes an MQL — even if that same person already exists as a Contact. On the surface, this sounds “simple.” It also feels “free” because it uses…