Making Sense of Salesforce–Google Ads Enhanced Conversions: A Data-Driven Marketer’s Perspective

In one of the recent marketing operations community discussions, a practitioner posed a question that many teams are grappling with today: “Has anyone integrated Salesforce with Google Ads to implement enhanced conversions? Is it worth doing, and what’s the best approach?” The responses that followed reflected a challenge we see often at RightWave – marketers…