When the Campaign Queue Broke the Team: A MOPS Wake-Up Call

It started with 43 open campaign requests.10:30 AM on a Tuesday.No standardized intake.No status tracking.And a campaign calendar slipping further behind by the hour. The Marketing Ops lead at this fast-scaling B2B SaaS company knew things had to change. Her team was talented. But their processes weren’t keeping pace with demand. Requests came in via…