Choosing the Right CDP for B2B: Beyond Website Views and Into True Multi-Channel Retargeting

When most marketers think of a Customer Data Platform (CDP), they imagine a centralized hub that pulls all customer interactions together—web visits, form fills, ad clicks—and makes that data usable across marketing channels. For B2B companies, though, the reality is more nuanced. The challenge isn’t just connecting web analytics with your CRM—it’s about stitching together…