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November 29, 2024

Campaign Automation Made Simple: Insights from Marketo API Experts

Introduction: The Art of the Inbox Introduction Modern marketing thrives on agility, precision, and efficiency. However, for marketing operations professionals, the reality often involves repetitive tasks—cloning programs, filling tokens, and managing campaigns—all of which drain resources and limit strategic focus. We came across a MUG Youtube post on this topic by Lucas Gonsalves and Tyron…

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Breaking Into the Inbox: How Marketo Powers High-Impact Email Campaigns

Introduction: The Art of the Inbox Imagine crafting a masterpiece of an email campaign—personalized content, compelling calls-to-action, and flawless design—only for it to languish in a spam folder, unseen and unclicked. This scenario is every marketer’s nightmare, and it underscores a critical reality: Email deliverability is the unsung hero of marketing success. At RightWave, we’ve…

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