Optimized Marketing Operations
From everyday execution to AI enablement.
Our teams manage campaign operations, CRM and platform support, data quality, lead lifecycle, reporting and troubleshooting. We also help identify where automation and AI can improve the work, prepare the foundation and put the right controls in place
Who we are
RightWave is an on-demand marketing operations agency. Since 2004, we have helped hundreds of customers set up, run and improve their martech environments across campaign operations, data quality, lead management, reporting, platform operations and the connections between their marketing automation platform and CRM. And when your team is ready for AI, we help make sure it is introduced on top of sound data, workflows and governance rather than simply automating whatever already exists.
Campaign Management
We plan, build, test, launch and measure campaigns across email, webinars, nurture programs, events, landing pages, forms and list uploads. We take on the detailed production and QA work that has to be accurate and on time, every time
Data Quality Management
Clean, deduplicate, normalize, enrich, validate and govern the data your campaigns, scoring, routing, reporting and AI depend on. We address existing data problems and help put the processes and controls in place to keep them from coming back.
Lead Quality Management
Implement and improve lifecycle stages, scoring, routing, sales alerts, nurture paths and the handoff between marketing and sales so qualified leads reach the right person at the right time.
Marketing Operations
Extension
Extend your team with dedicated MOps specialists who learn your systems and ways of working. Our inclusive retainer gives you flexible access to campaign, platform, data, QA and technical expertise as priorities change, while helping identify where automation and AI can reduce repetitive work, improve quality and give your internal team more time to focus on strategy.
Reporting and Attribution
Build the reporting foundation marketing teams need to understand performance and trust the numbers. Our work includes dashboards, custom KPIs, campaign and channel reporting, multi-touch attribution, funnel reporting and database health analysis.
Platform & CRM Operations
Support Marketo Engage, HubSpot, Salesforce, Salesforce Marketing Cloud, MCAE (Pardot) and Eloqua. We help with configuration, administration, integrations, data flow, troubleshooting and technical customization within the marketing environment.
AI Enablement Services
RightWave helps you identify where AI can genuinely improve Marketing Operations, prepare the environment and put the right controls in place before greater automation is introduced
AI Readiness Audit
Assess the data, workflows, reporting, permissions and operating processes behind your MarTech stack. We identify where AI can add value now, what needs attention first and where human oversight should remain part of the process.
Governed MCP Access
Enable appropriate users and AI agents to access marketing specific information while keeping roles, read and write permissions, data boundaries, auditability and human review system clearly defined.
Our Product
RightData Normalizer(RDN)
RDN is a cloud-based data quality engine. It cleans, normalizes, enriches and validates marketing and sales data as records change. It provides multiple data services connecting with marketing automation platforms and CRM systems through APIs and webhooks.
- Cleansing, standardization and normalization
- Data ingestion, enrichment and lead-to-account matching
- Custom logic, data quality goals and alerts
- Advanced campaign and marketing tools
Why Choose Us
A dedicated team learns your business, backed by specialists across systems, data and support.
One inclusive retainer gives you flexible support across campaigns, CRM, data and reporting.
We apply AI where it adds value, with strong human oversight and governance.
Testimonials
RightWave transformed our marketing operations. We don't have to manage employee absences, product training, and technical recruitment anymore.
Marketing Operations Head
Global SaaS Company
RightWave got our MarTech stack running, integrated and operational in less than four weeks to meet a highly anticipated and publicized launch date.
Marketing Head.
SaaS Startup
RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.
Marketing Head
Global Software Company