Vijay Thakur

Author

Whitepaper: Your quick guide to Account Based Marketing
By Vijay Thakur

Marketers in B2B community are wondering about, “What is ABM, anyway?”. The White Paper explains exactly what Account Based Marketing is and why it is essential to marketing strategy. Readers can learn the following: The principles of Account Based Marketing Where most B2B Marketers fail in adopting ABM Design a Marketing Strategy to successfully adopt…

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On-Demand: Data Quality Governance for B2B Marketing, Live soon: DQM extended to Sales
By Vijay Thakur

DQM is not just for B2B Marketing. Sales reaps major benefits. In this on-demand webinar, RIghtWave CEO and marketing automation pioneer Anurag Khemka outlines the importance to B2B Marketing of cleaning and expanding prospect and customer data files and creating a continuous process. Removing duplications and out-of-date, inaccurate information and adding new and correct data…

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